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Ashley Hagewood

@ashleyhagewood

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Results-driven marketing manager with expertise in brand strategy.

United States

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What I'm looking for

I am seeking a dynamic role that fosters creativity and innovation, allowing me to leverage my brand management expertise while contributing to a collaborative team environment.

I am a results-driven marketing manager with a proven track record in brand strategy and project management. Currently, I lead brand equity initiatives for Foster Farms, where I oversee packaging design enhancements and product renovations. My role involves developing annual brand plans that incorporate strategic analysis and market research, driving sustainable growth and brand equity.

Previously, as a Brand Manager at Hahn Family Wines, I managed all aspects of brand management, including pricing, product positioning, and promotions. I successfully launched an eCommerce program that increased online sales by 212%. My experience also includes increasing wholesale presence by 21% as a National Sales Manager at Mi Sueño Winery, where I planned and executed trade events nationwide.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Foster Farms

Jan 2023 - Present (2 years 8 months)

Led brand equity initiatives for the retail fresh chicken portfolio, overseeing packaging design enhancements, visual identity refreshes, and product renovations. Spearheaded the development and execution of innovation strategy, resulting in a pipeline of commercially viable new product concepts.

Brand Equity Packaging Design Brand Identity Innovation Strategy Market Research Financial Forecasting Project Management Go To Market Strategy Cross Functional Collaboration

Brand Manager

Hahn Family Wines

Jan 2018 - Present (7 years 8 months)

Managed all aspects of brand management, including pricing, product positioning, packaging, and promotions. Developed and launched an eCommerce program, managing email marketing initiatives and strategy development, which increased online sales by 212%.

Brand Management Pricing Strategy Product Positioning Packaging P&L management Ecommerce Email Marketing Influencer Marketing

National Sales Manager

Mi Sueño Winery

Jan 2016 - Present (9 years 8 months)

Increased wholesale presence by 21% and planned and executed trade events nationwide. Directed the redesign of the company website, increasing click-throughs by 32%.

Wholesale Contract Negotiation Sales Strategy Market Representation Business Development

Tasting Room Manager

Grgich Hills Estate

Jan 2015 - Present (10 years 8 months)

Increased sales by 15% and mentored and monitored performance of direct reports. Conceptualized new tasting menus and private experiences, and facilitated event scheduling.

Sales Growth Team Leadership Performance Monitoring Customer Engagement Event Management Customer Service

Education

Degrees, certifications, and relevant coursework

American InterContinental University London

Bachelor of Business Administration, International Business

Activities and societies: Concentrations: International Trade Law & Business Plan Creation

Focused on International Business with concentrations in International Trade Law and Business Plan Creation. Developed a strong understanding of global business practices and legal frameworks.