At Growth Needle, I design e-commerce websites, landing pages, and product detail pages to improve conversions, add-to-cart activity, and sales. I use behavioral insights to redesign product pages and create clearer paths from discovery to purchase.
At Figout, I designed and optimized Shopify and DTC storefronts, including landing pages, product pages, collection pages, and checkout experiences. My work contributed to improvements including a Shopify conversion rate increase from 2.3% to 4.2%, a 44% boost in average order value, and 162% revenue growth.
At Rightpeeps, I designed conversion-focused websites and landing pages and conducted UX research and usability testing. I also created responsive wireframes, prototypes, and UI designs for the shopping experience.
I use Microsoft Clarity, heatmaps, session recordings, and funnel analytics to identify friction and develop A/B testing hypotheses. My work spans CRO strategy, Shopify UX, product page optimization, and mobile shopping experiences.
