Peter Cameron
@petercameron
I design conversion-focused fintech products, payment flows, and AI-assisted websites that improve customer outcomes.
United KingdomWhat I'm looking for
I've designed and improved lending, payments, and internal sales experiences at iwoca, iwocaPay, and a global payment service provider via Capco. My work has increased iwoca's DC rate by 17% for high-revenue companies and 51% for loans over two years, while helping iwocaPay reach a 100% self-serve rate and a 27% conversion increase.
I'm currently delivering AI-assisted websites, UX audits, CRO recommendations, and SEO optimisation for SMEs. My behavioural psychology and commission-only sales background shape how I find friction, build trust, and design journeys around commercial outcomes.
Experience
Work history, roles, and key accomplishments
Freelance Website Designer & UX Audit Consultant
Self Employed
Jan 2026 - Present (8 months)
Freelance designer helping SMEs build high-converting websites and conducting UX audits with CRO and SEO recommendations.
Education
Degrees, certifications, and relevant coursework
Career Foundry
UX/UI Bootcamp, UX/UI Design
2021 - 2022
Completed a UX/UI bootcamp, focusing on user-centered design and interface design.
Roehampton University
Bachelor of Arts, Psychology
Grade: 2:1
Earned a Bachelor of Arts in Psychology with a 2:1 classification.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Website
tinyurl.com/petercameron26Portfolio
tinyurl.com/petercameron26Salary expectations
Social media
Job categories
Skills
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