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asaf yaacobi

@asafyaacobi

Design strategy and learning executive at AY/10fold, generating over EUR150K in current OEM client work.

Germany
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At AY/10fold, I’m transitioning my consulting practice into a GmbH-based business platform for automotive and mobility OEM clients. My current OEM client work has generated over EUR150K in turnover.

At Konzepthaus Consulting GmbH, I established and scaled an international academy business branch for automotive and mobility design professionals. I built training programs with 30+ courses and workshops, reaching more than 1,200 participants, and managed Audi as a key account in 2023 and 2024.

As Senior Computational Design Research Lead at Estech Design, I worked as an embedded external specialist with PSA Design Lab teams. I developed parametric textures and algorithmic design solutions, and supported design programs through research and prototypes.

Earlier, as CAD Manager and Art Director at KGH Jewelry Ltd, I managed designers and modelers across design, CAD development, and production preparation. I also reduced precious-metals material use through design adaptations for production.

Experience

Work history, roles, and key accomplishments

ED

Senior Computational Design Research Lead

Estech Design

Apr 2016 - Oct 2019 (3 years 6 months)

Served as an embedded external specialist within PSA Design Lab, working alongside PSA DS and ProLAB teams on industrialized design concepts, simulations, and computational design research. Developed parametric textures, algorithmic design solutions, and advanced 3D-printing applications.

DO

Furniture Designer

Doorset

Jan 2011 - Dec 2011 (11 months)

Designed furniture for Doorset.

UQ

Professor, Design Technology

Universidad Autonoma de Queretaro

Jan 2009 - Dec 2010 (1 year 11 months)

Taught design technology at the university level.

SE

Furniture Design Intern

Studio Esrawe

Jan 2008 - Dec 2008 (11 months)

Interned in furniture design at Studio Esrawe.

RH

Plastic Mold Engineering Design Intern

Rosh HaAin

Jan 2006 - Dec 2006 (11 months)

Interned in plastic mold engineering design.

SL

Furniture Design Intern

Studio Pini Leibovich

Jan 2005 - Dec 2005 (11 months)

Interned in furniture design at Studio Pini Leibovich.

HS

Sales Agent

Hagarin Gardening Products and Services

Jan 2000 - Dec 2001 (1 year 11 months)

Managed approximately 200 SME and municipal-scale clients, covering sales, customer service, irrigation-related coordination, delivery follow-up, and project support.

Education

Degrees, certifications, and relevant coursework

GI

Gustav Kaser Training International

Certificate, Management

Completed management training from Gustav Kaser Training International in 2024.

GI

Gustav Kaser Training International

Certificate, Communication

Completed communication training from Gustav Kaser Training International in 2023.

ENSCI Les Ateliers logoEA

ENSCI Les Ateliers

Specialized Master's Degree, Creation and Contemporary Technology

Specialized Master's degree in Creation and Contemporary Technology from ENSCI Les Ateliers in Paris, France.

Shenkar College of Engineering and Design logoSD

Shenkar College of Engineering and Design

Bachelor of Design, Industrial Design

2004 - 2007

Bachelor of Design in Industrial Design from Shenkar College of Engineering and Design in Israel.

Tech stack

Software and tools used professionally

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