Open to opportunities

meharban ali

@meharbanali

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Digital Marketing & SEO Specialist with a sales-focused approach.

Pakistan

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my digital marketing skills while contributing to a collaborative team environment focused on growth and innovation.

I am a dedicated Digital Marketing and SEO Specialist with a strong foundation in business administration and a passion for driving sales through effective marketing strategies. My education at Government College of Management and Sciences equipped me with essential skills in marketing, management, and finance, while my certifications in Digital Marketing and SEO have further honed my expertise in the field.

Throughout my career, I have gained practical experience in various roles, including as a Digital Marketing Trainee at COMSATS University Islamabad, where I designed marketing materials and supported content planning. My tenure as a Sales Promotion Officer at Friesland Campina allowed me to achieve regional sales targets while managing point-of-sale marketing materials. I have also conducted retail audits at Reckitt Benckiser, ensuring compliance with execution standards and providing valuable insights to enhance product visibility.

Experience

Work history, roles, and key accomplishments

Perfect Store Auditor

Reckitt Benckiser

Feb 2023 - Present (2 years 5 months)

Conducted retail audits to ensure adherence to Perfect Store execution standards. Collected competitor insights and provided feedback to the sales and trade marketing teams. Worked with merchandising staff to ensure product availability and visibility.

Retail Audits Competitor Analysis Merchandising Sales Support

Sales Promotion Officer

Friesland Campina Pvt. Ltd.

Mar 2020 - Present (5 years 4 months)

Managed point-of-sale marketing materials and product stock levels. Achieved regional sales targets and built strong customer relationships. Promoted products at retail locations and handled customer queries.

Customer Relationship Management Retail Sales Product Promotion

Education

Degrees, certifications, and relevant coursework

Government College of Management and Sciences, Abbottabad

Diploma, Business Administration

Completed a comprehensive diploma covering key areas such as marketing, management, finance, and business operations. Developed strong foundational skills in business strategy, organizational behavior, and customer relations. Gained practical knowledge in handling administrative tasks, analyzing business data, and supporting team-based projects.

COMSATS University Islamabad, Abbottabad Campus

Certification, Digital Marketing & SEO

Completed 3-month intensive training in SEO, Google Ads, Meta Ads, and email marketing. Gained practical experience using Canva, Google Analytics, and Tag Manager. Studied on-page and off-page SEO, content strategy, and paid campaign setup, developing mock campaigns and performing competitor and keyword research.