Arslan Hanif
@arslanhanif1
Digital Media Strategist building data-driven content strategies that grow audiences across platforms.
PakistanWhat I'm looking for
I’m a Digital Media Strategist and Senior Manager focused on creating data-driven strategies that drive growth, optimize performance, and solve complex challenges. Over 5+ years, I’ve led cross-functional teams to spearhead content strategy and distribution across YouTube and social platforms, including long-form to Shorts/Clips and community engagement workflows.
I’m known for turning analytics into action—using YouTube CMS, Analytics, and Audience Insights to improve CTR, average view duration (AVD), watch time, and overall engagement. From localization and multi-language content operations to SOP-driven execution and asset management, I bring a collaborative, efficiency-first approach that consistently boosts performance—like driving 50% audience engagement growth and improving engagement by 75% through content repurposing strategies.
Experience
Work history, roles, and key accomplishments
Digital Content Strategy Manager
Dot Republic Media
Apr 2024 - Present (2 years 2 months)
Spearheaded content strategy and distribution across 50+ YouTube channels (Dramas, Sports, Music, Kids), driving 50% growth in audience engagement. Improved content quality by 60% by leading cross-functional teams and optimizing CTR, average view duration (AVD), and watch time using YouTube CMS and Audience Insights.
Digital & Social Media Manager
LEO Communications
Jun 2023 - Mar 2024 (9 months)
Led the social and digital media team, recruiting and training 10+ members, with budget ownership to maximize ROI. Delivered weekly data-driven reports that improved engagement by 40%, and executed TikTok ads campaigns for reach and follower growth.
Manager Content, Broadcast & Insights
Dot Republic Media
Jan 2023 - May 2023 (4 months)
Launched the DRM Localization department, managing end-to-end distribution of Pakistani and Turkish content across multiple languages globally. Monitored YouTube CMS data and optimized assets, achieving a 70% improvement in engagement through content audits and improved asset management.
Assistant Production Manager
Alter Studios
Mar 2023 - Apr 2023 (1 month)
Supported pre-production and film production for Inspector Jamshed, coordinating schedules, meetings, auditions, rehearsals, and shoots with cast and crew. Managed vendor and contractor coordination, including negotiating contracts and ensuring timely delivery of goods and services.
Manager Content and Distribution
Dot Republic Media
Jan 2021 - Dec 2022 (1 year 11 months)
Led the DRM Dramas department distributing Turkish and Pakistani content across social platforms. Launched 'Kabhi Main Kabhi Tum' featuring Saba Qamar and Fahad Mustafa and improved YouTube performance using keyword research, thumbnail/title optimization, and audience targeting.
Video Editor
Dot Republic Media
Jan 2020 - Dec 2020 (11 months)
Edited Turkish and Pakistani dramas, sports videos, and music videos by assembling footage into a cohesive story and flow. Managed final packaging/formatting for distribution and created shorter promotional versions tailored for social media channels.
Education
Degrees, certifications, and relevant coursework
University of South Asia
Bachelor of Computer Science, Computer Science
2015 - 2019
Earned a Bachelor of Computer Science from the University of South Asia (2015–2019).
Leadership College
Intermediate, Computer Science
2013 - 2015
Completed an Intermediate in Computer Science at Leadership College (2013–2015).
Availability
Location
PakistanAuthorized to work in
Social media
Job categories
Skills
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