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Muneeb Afaz

@muneebafaz

YouTube Director at Motion Media who directed channel operations and built scalable publishing workflows for educational and documentary brands.

Pakistan

Message

At Motion Media, I directed end-to-end YouTube operations for educational, documentary, and faceless brands. I built scalable publishing systems and used YouTube Studio metrics, audience insights, and title and thumbnail testing to guide performance improvements.

At Diginet Global, I led YouTube strategy across educational, documentary, podcast, and faceless channels, developing workflows that helped multiple channels reach monetization ahead of internal deadlines. My work also spans podcast production, Google and Meta Ads, and SEO-driven content; at Make My Trip, I increased ROAS by 30–80% and reduced CPA by up to 45%.

Experience

Work history, roles, and key accomplishments

YouTube Director

Motion Media

Jul 2025 - Aug 2026 (1 year 1 month)

Directed end-to-end YouTube operations across multiple brands, leading a cross-functional team of 70+ professionals. Analyzed key metrics and built scalable systems to improve efficiency and content quality.

YouTube Strategy YouTube Studios YouTube Analytics Content Operations Team Leadership AI Workflow Automation ChatGpt Claude Make.Com A B Testing SEO

YouTube Head (Director)

Diginet Global

Aug 2024 - Dec 2025 (1 year 4 months)

Led YouTube strategy and operations across 15+ channels, managing a 70+ member team. Developed data-driven strategies that helped channels achieve monetization ahead of deadlines.

YouTube Strategy YouTube Analytics Content Operations Team Leadership Client Management SEO A B Testing SOP Development

Posting Manager

Diginet Global

Feb 2024 - Jul 2024 (5 months)

Managed the publishing pipeline for multiple YouTube and social media channels, ensuring accurate and timely uploads. Optimized metadata and coordinated with creative teams to maintain quality standards.

YouTube Studios Content Operations Meta Data Optimization Project Management Analytics

Senior Podcast Manager/Ads Specialist

GHA UK

Feb 2023 - Mar 2024 (1 year 1 month)

Directed end-to-end podcast production and managed multi-platform distribution. Implemented SEO strategies and managed Google Ads and Meta Ads campaigns, optimizing performance.

Podcast Production SEO Google Ads Meta Ads Metricool YouTube Studios Google Analytics Content Repurposing Quality Assurance

Creative Assistant

Diginet Global

Nov 2023 - Jan 2024 (2 months)

Supported the creative team with research, script preparation, and production coordination. Conducted competitor analysis and assisted with thumbnail planning and quality checks.

Research Content Planning Competitive Analysis Quality Assurance Documentation

Senior Google & Meta Ads Specialist

Make My Trip

Dec 2022 - Nov 2023 (11 months)

Managed advertising spend across Google Ads and Meta Ads, optimizing campaigns for growth and profitability. Improved ROAS by 30-80% and reduced CPA by up to 45%.

Google Ads Meta Ads GA4 Meta Conversions API Google Tag Manager A B Testing Campaign Optimization Team Leadership

Google & Meta Ads Specialist

Eden Rock Communications

Apr 2022 - Dec 2022 (8 months)

Managed end-to-end Google and Meta ad operations for 15+ brands. Increased lead volume by 3x and lowered CPL by 35% through targeted campaigns and landing page optimization.

Google Ads Meta Ads Remarketing Landing Page Optimization Looker A B Testing

Freelance Ghost Writer

Upwork.com

Jan 2018 - Dec 2022 (4 years 11 months)

Delivered high-performing content for clients worldwide, specializing in SEO content, blog articles, and scripts. Improved search rankings for clients by up to 30%.

SEO Content Writing Copywriting Script Writing Keyword Research

Lead Editor

Webiconz Technologies

Aug 2020 - Mar 2022 (1 year 7 months)

Oversaw editorial operations and team performance, managing writers and editors. Directed SEO-driven content strategies that increased organic traffic by 40%.

Editorial Management SEO Content Strategy Quality Assurance Team Leadership Project Management

Media Production Assistant

SARZ IO Limited

Jan 2021 - Jan 2022 (1 year)

Produced and optimized video content for YouTube and social media, conducting audience research and competitor analysis. Developed scripts and thumbnail concepts to improve engagement.

Video Production YouTube SEO Content Strategy Script Writing Thumbnail Design Quality Assurance

Editorial Assistant

Webiconz Technologies

Jan 2020 - Aug 2020 (7 months)

Created and optimized SEO-focused content, conducted keyword research and competitor analysis. Performed proofreading and quality assurance to ensure editorial standards.

SEO Content Writing Keyword Research Proofreading Quality Assurance On Page SEO