Arpit Vijay
@arpitvijay
Senior Product Manager driving 0→1 growth through data-driven experimentation, personalization, and product strategy.
IndiaWhat I'm looking for
I’m a Senior Product Manager who owns end-to-end product outcomes, from problem discovery and MVP definition to GTM launch and iteration. At JioHotstar, I’ve led creator-led short content categories and scaled adoption through cross-functional execution and relentless experimentation.
On the New Content Initiatives team, I was Product Owner of the Sparks & MicroContent, piloting an industry-first MicroContent discovery experience. I conceptualized a vertical, mobile-first offering to boost MAU/AAU by 40pp and improved user retention by 4pp using data-driven content curation and creator-led strategy.
I also co-owned the Search Charter, identifying high-bounce search queries and improving Search Landing Page UX to increase search-to-conversion rates by 2pp. I applied Impression Discounting and Cohort Level Personalization to reduce repetition and enhance discoverability.
Previously, I led product development for A/B experimentation foundations—achieving 100% experimentation coverage by integrating an A/B service across pods and cutting avg. experiment duration from 40+ to 15 days. I’ve continued delivering impact as a Product Manager across Paytm (CRM implementation, affiliate dashboard transformation) and as a Techno Functional Consultant and Business Technology Analyst.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
JioHotstar
Jun 2022 - Present (4 years)
Owned the 0→1 Sparks & MicroContent journey on JioHotstar, from problem discovery and MVP to GTM launch, using experimentation and cross-functional execution. Piloted a differentiated MicroContent discovery experience and improved retention by 4pp while targeting +40pp MAU/AAU lift.
Led product development for Paytm Money affiliate workflows and digital gold on the Paytm app, improving user activation and retention. Introduced price alerts to drive 2.7X growth in Buy GMV and transformed the affiliate dashboard to elevate partner experience.
Implemented Cash Cloud to automate the O2C cycle for a client, supporting efforts to lower accounting costs.
Performed functional testing for two insurance firms among top P&C insurance providers in Canada, contributing to quality assurance efforts in client engagements.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management Indore
Master of Business Administration, General Management
2019 - 2021
Activities and societies: 3 All India Rank; Business case competition by Asian Paints; Secretary, Marketing Club.
MBA (General Management) from IIM Indore, focused on business strategy and management fundamentals. Earned recognition including an All India Rank and participation in business case competitions.
Indian Institute of Technology Hyderabad
Bachelor of Technology, Mechanical Engineering
2013 - 2017
Activities and societies: Marketing Head, Techno-Cultural Fest; Hostel Representative; Student Mentor.
B.Tech in Mechanical Engineering from IIT Hyderabad, building technical depth alongside leadership and campus engagement. Took on multiple student leadership roles during the program.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
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