Arpita Das
@arpitadas2
I build e-commerce and Web3 growth through performance marketing, CRM, and brand storytelling.
What I'm looking for
I’ve driven $1Mn+ monthly GMV at JioMart.com while managing $200K monthly ad budgets across Google Ads, Meta Ads, sponsorships, display, CRM, and onsite growth. I also launched JioMart’s Global Trade Store with 300+ international sellers and improved repeat purchase by 20% through churned-customer coupon activation.
I founded MaltiDhar, a premium Banarasi silk D2C brand for South Asian women across the GCC, building its identity, content strategy, sourcing relationships, and go-to-market plan from scratch. At HAiO.com, I grew social engagement 4x in under 60 days for an AI-powered Web3 music platform, while my work across Policybazaar, 13SQFT, Kreativ Street, and HCL Technologies spans product marketing, retention, SEO/SEM, PR, influencer campaigns, and global B2B social content.
Experience
Work history, roles, and key accomplishments
Founder & Marketing Lead
MaltiDhar
Aug 2025 - Present (1 year 1 month)
Founded and launched a D2C premium Banarasi silk saree brand targeting South Asian diaspora women across the GCC region. Built full brand identity, Instagram content strategy, and go-to-market plan from the ground up.
Education
Degrees, certifications, and relevant coursework
Bharati Vidyapeeth Deemed University
Bachelor of Engineering, Biomedical Engineering
2009 - 2013
Bachelor of Engineering in Biomedical from Bharati Vidyapeeth Deemed University, Pune, completed in 2013.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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