Pep Perez

Creative lead shaping the brand identity, storytelling framework, and strategy for player-facing creative expression of an unannounced AAA franchise in development.

Partnering closely with development and publishing leadership to translate gameplay vision into cohesive marketing and worldbuilding foundations.

Developing early creative systems and campaign direction designed to establish long-ter

Worked as Fractional Franchise ECD • Entertainment, Gaming & Brand Creative Development at Pep Talks Creative.

Franchise creative lead responsible for translating VALORANT’s evolving gameplay identity into player-facing storytelling across global campaigns and live-service marketing.

Guided creative development across trailers, cinematics, campaigns, and live-service moments, ensuring a consistent creative quality bar and strong alignment with player expectations.

Partnered closely with writers, art dire

Founding creative leader helping define how players first experienced VALORANT through marketing, storytelling, and brand identity.

Led creative development for VALORANT’s global launch, shaping the game’s early brand identity, tone, and player-facing storytelling across trailers, key art, and integrated campaigns.

Collaborated with multidisciplinary creative teams to build a cohesive creative v

Built the creative storytelling framework connecting Riot Esports competition, broadcast moments, and global player culture.

Led creative direction across major global esports events, broadcast storytelling, and integrated marketing experiences designed to deepen player engagement.

Partnered with producers, designers, editors, and cross-functional teams to develop creative moments that elevated

Helped shape early digital-first storytelling approaches for AAA game and entertainment franchises.

Creative lead guiding franchise storytelling and integrated marketing campaigns across gaming and entertainment properties.

Directed multidisciplinary creative teams across strategy, design, motion, and digital production to deliver large-scale campaigns for major entertainment and game franchises

Led creative development for AAA game and entertainment campaigns, helping define how major IPs connected with audiences across emerging digital platforms.

Guided cross-functional creative teams through concepting, storytelling, and execution for integrated campaigns supporting AAA game launches and entertainment releases.

Played a key role in reshaping the creative approach as the agency evolve

Creative lead helping entertainment studios translate film worlds into immersive digital and interactive storytelling experiences.

Directed concept development and creative execution for interactive campaigns supporting major theatrical releases.

Collaborated with studio marketing teams to extend film narratives into digital experiences that deepened audience engagement.

Led multidisciplinary c

Founded and co-led a design-driven creative studio focused on bringing entertainment franchises to life through interactive storytelling and digital experiences.

Directed creative strategy and execution for award-winning digital campaigns supporting major film franchises and studio releases.

Collaborated closely with entertainment marketing teams to translate narrative worlds into audience-facin

Creative lead helping expand agency capabilities into entertainment and gaming-focused storytelling and digital experiences.

Led creative direction for interactive marketing campaigns supporting major film and game properties.

Partnered with entertainment clients to develop digital-first storytelling experiences designed to deepen audience engagement.

Helped establish a new entertainment-focuse

Early creative leadership role shaping interactive storytelling and digital brand experiences for major entertainment studios.

Directed creative development for early digital campaigns tied to major film franchises, translating narrative worlds into emerging interactive formats.

Led creative strategy, concepting, and execution across multidisciplinary teams during the early evolution of digital

Contributed to early entertainment marketing initiatives, helping shape visual storytelling and brand expression across studio campaigns.

Supported creative development and design execution for entertainment marketing projects.

Collaborated with creative and production teams to translate film narratives into audience-facing visual communication.

B.O.O.S.T. (Broadened Opportunities for Officer Selection and Training) Graduate
Assistant Navigator, USS Gray (FF-1054)