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Arley Chaparro

@arleychaparro

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Financial Analysis Value Advisor at SAP, translating customer goals into financial impact for HCM and cloud solutions.

Spain

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At SAP, I conduct financial modeling for HCM and cloud solutions, assessing investment viability through ROI, TCO, and business cases. I translate customer objectives into measurable financial impact and value realization frameworks.

I support SAP account teams with value-based narratives for executive stakeholders and facilitate workshops to identify cost drivers, efficiency gains, and transformation opportunities.

Previously at SAP, I worked in HCM solution advisory and customer experience strategy, including developing tailored solution positioning and digital assets to support customer engagement.

Experience

Work history, roles, and key accomplishments

Current

Financial Analysis | Value Advisor

Current

SAP

Jan 2025 - Present (1 year 9 months)

Conduct financial modeling (ROI, TCO, business case development) to assess investment viability of SAP HCM and cloud solutions. Translate customer strategic objectives into measurable financial impact and value realization frameworks.

Financial Modeling ROI Analysis TCO analysis Business Case Development Value Realization SAP HCM Cloud Solutions Executive Presentation

Pre-Sales HCM | Solution Advisory Associate

SAP

Jan 2023 - Jan 2025 (2 years)

Engaged early in the sales cycle to align customer workforce challenges with SAP SuccessFactors solutions. Led business process discovery sessions and delivered executive-level presentations and demos.

Pre Sales HCM SAP SuccessFactors Business Process Discovery Solution Positioning Differentiation Executive Presentation RFx Response

Customer Experience | Digital Assets & Engagement Strategy Specialist

SAP

Jan 2021 - Jan 2023 (2 years)

Designed and deployed strategic digital assets to enhance customer engagement. Developed industry-specific value messaging across EMEA business units and led content strategy initiatives.

Digital Assets Customer Engagement Content Strategy Storytelling Sales Enablement EMEA Messaging Frameworks

Employee Engagement Lead Intern

SAP

Jan 2020 - Jan 2021 (1 year)

Led research initiatives and managed communication projects to enhance employee experience. Designed and implemented innovative strategies and digital tools to improve workplace satisfaction.

Employee Engagement Communication Skills Research Digital Tools Content Creation

Retail Sales | Inditex

SAP

Jan 2018 - Jan 2020 (2 years)

Worked in retail sales at Inditex, gaining customer service and sales experience.

Public Relations Support | Foreign Relations Office | Intern

Universidad Industrial de Santander

Jan 2016 - Jan 2018 (2 years)

Supported partnerships and negotiated agreements to promote cross-cultural exchanges. Developed communication plans with international universities and created digital content for educational programs.

Public Relations Partnership Development Communication plans Digital Content International Relations