Arfeena aliAA
Open to opportunities

Arfeena ali

@arfeenaali

Strategic E-commerce Manager with a proven track record of success.

India
Message

What I'm looking for

I am looking for a dynamic role that fosters growth, innovation, and collaboration within a forward-thinking company.

I am a strategic and detail-oriented E-commerce Manager with over 4.5 years of hands-on experience driving marketplace success across platforms like Amazon, Flipkart, Shopify, and Etsy. My expertise lies in optimizing product listings, scaling brand storefronts, and leading cross-functional teams to deliver measurable growth in conversion rates, traffic, and fulfillment KPIs.

Throughout my career, I have successfully launched and managed multi-channel e-commerce stores for SMBs, achieving significant boosts in online revenue through optimized listings and storefront enhancements. My role at Shahwali Leather Works involved spearheading strategic initiatives that resulted in a 25% increase in online sales within just six months. I am adept at managing inventory, streamlining workflows, and coordinating with global teams to enhance operational efficiency and maximize commercial impact.

In addition to my e-commerce expertise, I have a strong background in customer support, having resolved customer queries with a 95% first-contact resolution rate at HDFC Bank. I am passionate about leveraging data analysis and performance reporting to identify growth opportunities and improve customer experiences.

Experience

Work history, roles, and key accomplishments

SW

E-Commerce Manager

Shahwali Leather Works

Aug 2020 - Present (4 years 11 months)

Spearheaded strategic e-commerce initiatives that drove a 25% increase in online sales within just six months, enhancing revenue and brand visibility. Oversaw and optimized the company’s digital footprint across platforms—managing website development, 250+ product listings, and executing high-performing digital marketing campaigns.

Education

Degrees, certifications, and relevant coursework

AU

Al-Falah University

Bachelor of Business Administration, Business Administration

Completed a Bachelor of Business Administration, gaining foundational knowledge in business principles and management. Focused on developing strategic and analytical skills relevant to various business functions.

Tech stack

Software and tools used professionally

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Arfeena ali - E-Commerce Manager - Shahwali Leather Works | Himalayas