At Alpha Clinical Development, I own marketing end to end, from brand messaging and website content to SEO and the LinkedIn company page. I increased LinkedIn engagement by an estimated 25% in the first two months and ran conference marketing for WPS Americas and ESMO.
At Gegemoon, I planned a launch campaign that drove 300+ orders in two days, including its concept, scripts, and shoots. I also created a story-led reel format that went viral, and project-manage campaigns and shoots across creative, content, order, and packaging teams.
I founded E by Erum, an online women's fashion label, and grew it from 0 to 4,000+ followers across platforms, with roughly 25% repeat purchases. My work also draws on film and documentary storytelling: I wrote and produced two short films and two documentaries, from research to field production.
