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Archel Aguilar

@archelaguilar

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Managing Director at StayinFront who scaled AI-powered field execution from pilot to commercial deployment.

Australia

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What I'm looking for

I’m seeking Managing Director, GM, or senior delivery leadership roles where I can bring build-and-run delivery discipline, commercial rigour, and current AI fluency.

At StayinFront, I held full P&L accountability across a 50+ client portfolio in Australia and New Zealand. I took an AI-powered image-recognition field solution from early pilot through to a scaled, multi-year commercial deployment with a global CPG manufacturer.

As Asia Pacific Implementation Director, I led the regional implementation for Mondelēz International’s global WISE sales force automation rollout across 38+ countries. I also delivered enterprise SFA implementations for CPG and Life Sciences clients, including Ferrero, Church & Dwight, Kimberly-Clark, Brown Brothers and Blueprint Group.

My work at StayinFront spanned business analysis, project delivery and executive leadership. I bring commercial and delivery experience in enterprise CRM and SFA, supported by a Graduate Diploma in Data Science and Innovation from the University of Technology Sydney.

Experience

Work history, roles, and key accomplishments

Managing Director, StayinFront Group Australia Pty Ltd & StayinFront Retail Data

StayinFront

Mar 2019 - Aug 2026 (7 years 5 months)

▪       Held full P&L accountability across a 50+ client portfolio spanning Australia and New Zealand, covering sales, professional services and support functions
▪       Led the business through the COVID period and the challenging economic conditions that followed, without loss of a client relationship
▪       Took an AI-powered image-recognition field solution from early pilot through to a scal

Asia Pacific Implementation Director

StayinFront

Aug 2013 - Mar 2019 (5 years 7 months)

▪       Led the Asia Pacific implementation for Mondelēz International's global WISE sales force automation rollout — 15,000+ users across 38+ countries, the first program of its kind at that scale.
▪       Advisor and solutions architect in global design workshops in Paris, London, New Jersey and Jakarta
▪       Delivered enterprise SFA implementations for CPG and Life Sciences clients including

Manager - Business Analysis & Development

StayinFront

Oct 2011 - Aug 2013 (1 year 10 months)

▪       Led team transition to SaaS-based deployment, cutting standard implementation timelines from 10 weeks to 4
▪       Streamlined project estimation and forecasting process for proposals from several weeks to a couple of days
▪       Coached, trained and mentored a team of developers and business analysts
▪       Standardised Statement of Work documentation for efficient turnaround of SaaS-ba

Senior Business Analyst / Project Manager

StayinFront

Aug 2009 - Oct 2011 (2 years 2 months)

▪       Senior Business Analyst and functional solution adviser to project and sales teams
▪       Created and reviewed project estimates for the sales team and supported proposal development
▪       Liaised with R&D on client feature requests and prioritisation in governance meetings

Project Manager / Business Analyst

StayinFront

Aug 2007 - Aug 2009 (2 years)

▪       Led requirements gathering and solution design during pre-sales and project scoping
▪       Owned implementation estimates and project scope for Statement of Work agreements
▪       Documented business requirements and translated them into technical solutions with development teams; delivered user training

Project Leader

StayinFront

Oct 2003 - Aug 2007 (3 years 10 months)

▪ Delivered enterprise SFA/CRM implementations for early Consumer Goods and Life Sciences clients as part of the founding APAC delivery team

Web Application Developer

Aegis Equities

Jan 2000 - Jan 2003 (3 years)

Worked as Web Application Developer at Aegis Equities.

Education

Degrees, certifications, and relevant coursework

Anthropic

Certificate of completion: Claude 101

Aug 2026

University of Sydney

AI Essentials for Supply Chain Management

Sep 2026

Anthropic

Introduction to Model Context Protocol

Aug 2026

Anthropic

Certificate of Completion: Al Fluency Framework & Foundations

Aug 2026

University of Technology Sydney

Graduate Diploma in Data Science and Innovation

2018 - 2021

Key subjects: Statistical Methods (High Distinction) • Data Science for Innovation (Distinction) • iLab1 Industry Project, Chris O'Brien Lifehouse (High Distinction) • Statistical Thinking for Data Science (High Distinction) • Data, Algorithms and Meaning (High Distinction) • Deep Learning (High Distinction)