RARaaf Anzw
@raafanzw
Visionary senior executive driving digital transformation and product-led growth.
AustraliaWhat I'm looking for
I am a results-driven senior business and technology leader with over 25 years of international experience delivering digital transformation, ERP/CRM implementations, and product portfolio optimisation across Australia, EMEA, APAC and the Americas.
I have led large-scale Microsoft Dynamics 365, ERP, CRM and SaaS deployments, built product roadmaps, and launched multiple product and service categories across seven regions while directing cross-functional technical, marketing, sales and finance teams.
My strengths include board reporting, P&L management, investor relations, business process reengineering and advanced analytics using Power BI, SSRS and SSIS; I combine deep technical knowledge with strategic marketing and commercial experience.
I seek senior management, executive, board or chief-level roles where I can apply transformational leadership, strategic insight and operational discipline to drive growth, efficiency and stakeholder value.
Experience
Work history, roles, and key accomplishments
Director Product Services
WAACGN Conglomerates Group
Jan 2020 - Present (6 years 1 month)
Lead product, services and business strategy, launching 7 major product/service categories internationally and directing technical, marketing, sales, and finance teams to implement CRM/ERP/D365 solutions across seven regions.
Dynamics ERP CRM Consultant
Logicalis
Jan 2016 - Jan 2020 (4 years)
Administered Microsoft Dynamics GP and Dynamics 365 systems, integrated financial, sales and CRM processes, and delivered Power BI and SQL reporting to automate quote-to-bill workflows and management reporting.
Business Analyst
Accenture
Jan 2012 - Jan 2016 (4 years)
Delivered consulting solutions including CMS, e‑commerce and CRM/ERP implementations (Magento, SugarCRM, VTiger, Navision) and developed SharePoint and BPM platforms plus board reporting systems for monthly, quarterly and annual cycles.
Manager Marketing
Pragmedic
Jan 2009 - Jan 2011 (2 years)
Managed marketing and sales strategies across MENASA and North America, securing multimillion-dollar contracts with clients including DOW and Emaar and driving regional business development.
Senior Business Analyst
Kalsoft
Jan 2008 - Jan 2009 (1 year)
Led business analysis, product management and business development for Oil & Gas, Telecom and Financial sectors, building extensive lead pipelines and improving product usability across regional markets.
Education
Degrees, certifications, and relevant coursework
University of California (USA) (Doctorate research)
Doctorate (research), Business & Management Information Systems
Doctorate research in Business & Management Information Systems conducted in California, USA.
Institute of Business Administration (IBA)
Master of Business Administration, Marketing, Sales and Finance
MBA in Marketing, Sales, and Finance from the Institute of Business Administration.
Chartered Institute of Management (CIM) / Board Institute / AICD
Professional governance coursework, Board Governance and Directorship
Management, board governance, and directorship courses covering corporate governance and board reporting.
MSMassachusetts Institute of Technology (Sloan)
Postdoctoral coursework, Management & Leadership
Post-doctoral courses in Management and Leadership completed at MIT Sloan.
MUMonash University
Postgraduate coursework, Solution Design and Financial Evaluation
Professional postgraduate courses in Solution Design and Financial Evaluation.
HUHarvard University
Postdoctoral coursework, Management & Leadership
Post-doctoral management and leadership courses taken at Harvard University.
NTNED University of Engineering and Technology
Bachelor of Engineering, Computer & Information Systems Engineering
Bachelor's degree in Computer and Information Systems Engineering awarded with MOST Scholarship.
UMUniversity of Melbourne
Postgraduate coursework, Solution Design and Financial Evaluation
Professional postgraduate courses in Solution Design and Financial Evaluation.
Availability
Location
AustraliaAuthorized to work in
Job categories
Skills
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