Archan Krishna Mitter

I’m a digital marketing manager who turns strategy into measurable outcomes across search, social, and performance channels. My career has spanned roles from digital marketing execution and analytics to management—always anchored in campaign optimization and clear KPI reporting.

At Infiflex Technologies, I handled digital marketing delivery; at Verb Stories, I worked in SEO and analytics; and at Edudigm and Publicis Media, I focused on performance marketing analysis and execution. I’m comfortable setting up campaigns, pacing delivery, and tightening performance through ongoing optimization.

One of my proudest experiences is the National Digital Library of India (NDLI) project (supervised by IIT Kharagpur), where I ran social media ad campaigns, produced analytical reports and case studies, supported content planning and web-page content, and coordinated with developers. With social media marketing and search engine marketing, I helped achieve more than 1 Lakh website hit counts in a month.

In recent work, I’ve continued to deepen my performance marketing toolkit—tracking ROAS, running channel-level optimizations, and delivering insights through reporting in tools like Microsoft Excel and Google Data Studio, including hygiene checks like URL validation, A/B testing, and analytics integration. I’m energized by roles where data, content, and execution come together to grow acquisitions and core business KPIs.