Archana Karthik
@archanakarthik
I’m a brand strategist and founder who builds honest workspaces and content-driven growth.
IndiaWhat I'm looking for
I’ve worked across many “worlds”—from marketing and content to linguistics and creative production—always returning to the same principle: be fully present, without noise or performance.
In 2023, I co-created Jokar, and today I serve as Founder & CEO at Jokar Works—aiming to add a dynamic spark to both my clients’ brands and our own, driving growth and success with clarity and care.
My practice spans brand thinking, voice, strategy, storytelling, and the quiet choices behind design. I’ve also done hands-on work in creative copywriting, scriptwriting, advertising, and content creation with a strong focus on YouTube and Instagram analytics.
Because I studied language closely (two Masters, Urdu, and calligraphy), I bring an unusual depth to communication—shaping messages that feel real. I’m curious about tools including AI, but I want to explore them with intention, not as shortcuts.
Experience
Work history, roles, and key accomplishments
My goal as a Founder & CEO is to add a dynamic spark to both your brand and ours, driving growth and success
Volunteer at Isha Foundation.
Copy Specialist—Marketing at Sugarbox Networks.
Content creation, writing and editing in the areas of music and general entertainment on Youtube, Instagram and Smule, with a keen focus on Youtube and Instagram analytics too.
Handled India operations for this global agency for artists. IllustrationX represents renowned illustrators and motion graphic artists worldwide
Coordinated with CCOs and Brand teams across various agencies and businesses for illustration and animation projects.
Worked on a short-term linguistics project for the Indian Government
Worked on a special linguistics project for this children’s content production company.
Professional development
Career Break
Jun 2016 - Apr 2018 (1 year 10 months)
Pursued a Master's Degree in Linguistics.
Key brands: India Today, ICICI Homesearch, Magma Fincorp, Putzmeister, Rajasthani Sammelan among others.
Key brands: ICICI, Kotak MF, Franklin Templeton, LD, and Bharat Builders among others. Conceptualized and executed the State of Tamil Nadu Business ad
Assistant Director for Zee Marathi daily soap 'Javai Vikat Ghene Aahe' Starring Tavi Palav
Niranjan Kulkarni, Savita Prabhune, Ashalata Wabgaonkar, Umesh Damle, Sneha Raikar, Milind Phatak,
Sachin Deshpande, Kanchan Gupte, Madhavi Nimkar, Nupur Daithankar and Sanket Tatkare.
Axis Bank Relationship:
Exclusive focus on insurance products for Bancassurance customers
End-to-end responsibility with regard to compliance with insurance-based products
Cross-selling insurance and wealth management products to promoters, HNI clients
Provided high-quality advice on asset allocation, insurance needs and comprehensive solutions to existing customers in a proactive manner
Exclusive focus on insurance products for Bancassurance customers
End-to-end responsibility with regard to compliance with insurance-based products
Cross-selling insurance and wealth management products to promoters, HNI clients
Provided high-quality advice on asset allocation, insurance needs and comprehensive solutions to existing customers in a proactive manner
IndusInd Bank
Financial Planning Consultant
Sept 2005—Dec 2006
Handled 5 branches during my tenure namely Andheri East (CBB Branch), Opera House (CBB Branch). Mahim, Dadar and Bandra. Handled the latter three branches simultaneously.
Conducted team meetings for the entire Mumbai cluster on a pro-active basis
Supported the rest of Maharastra team as and when required
Standard Chartered Bank—SME,
Provided Life Insurance solutions of various Insurance companies to customers
Was declared the winner 3 times for the volume of business generated during my term
Provided ICICI Prudential Life Insurance solutions to customers
Was rewarded consistently for high-performance levels
Sold financial products to a wide base of customers across various platforms
Education
Degrees, certifications, and relevant coursework
University of Mumbai
Master's degree in Linguistics
University of Mumbai
Master's degree in Marathi Literature
Xavier Institute Of Communications
Certificate Course in Voicing with Noel Keymer, Announcing
University of Mumbai
Certificate Course in Urdu
H.R. College Of Commerce & Economics
Bachelor's degree in Management Studies
IRDA
Licentiate degree
Xavier Institute of Communications
Certificate Course in Voicing, Announcing
Completed a certificate course in voicing with Noel Keymer at Xavier Institute of Communications.
Insurance Regulatory and Development Authority of India (IRDAI)
Licentiate degree, Insurance
Completed a licentiate degree program through IRDAI.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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