At Tangoo, I built the Measurement team from the ground up, defining its scope, processes, and tooling. I launched measurement offerings for attention, sustainability, incrementality, and brand lift.
As Digital Media Operations Manager, I managed complex programmatic campaigns across 20+ countries and grew the affiliate portfolio to 250+ clients. I worked across campaign planning and activation, trafficking and QA, measurement, and reporting.
Earlier, I developed WordPress and Shopify websites at Tactica and ran Meta Ads campaigns at Rent a Car Unique. I also led the Mjekrrastore E-commerce Website project from concept to launch, combining hands-on development with SEO.
