At Mia Mara Author, I managed $1M+ in Meta ad spend without pixel data, using creative signals and audience behavior to guide campaign decisions. I reduced CPC by 35% after Meta’s Andromeda update through account restructuring and creative testing.
I built a repeatable testing system and maintained profitability by controlling costs across creative, audience, campaign structure, and bidding. At Habib LLC, I ran and optimized Facebook campaigns, analyzed competitor activity, and worked with creative teams to improve ad content.
At Extreme Commerce, I built a Shopify brand from zero, covering brand identity, product positioning, and paid ads. I also managed store design, product listings, SEO, conversion optimization, email, social content, and campaigns across Facebook, Instagram, and Twitter.
