Apoorva Rao User

Led 0-to-1 product development, launch, and scaling of EDAi, an AI-powered outbound voice agent, leveraging ElevenLabs, STT, TTS, and Conversational AI to automate lead qualification and customer routing; scaled to 1.1M+ automated calls, driving $14.3M increase in debt enrollment. Translated business requirements into PRDs, user stories, and acceptance criteria for Sales Center AI, collaborating w

Spearheaded growth experimentation and conversion rate optimization (CRO) across the digital enrollment funnel, leveraging A/B testing, funnel analysis, and user behavior insights to reduce drop-offs, increase cash-flow analysis completion by 15%, and improve consumer close rates by 45%. Conducted customer journey mapping to identify friction points and redesigned the Enrollment Hub's customer eng

Developed a data-driven go-to-market (GTM) strategy for 9.4M users across new acquisition channels leveraging customer research and performance analysis to drive 25% market expansion. Improved advertising performance by 30% through A/B testing and funnel analytics; coordinated Conversion API integrations across eight stores, contributing to a 15% increase in ROI.

Rebuilt banking credit card app signup page UX in JavaScript cut page response time by 15%, improving top of funnel entry conversion for 200K+ monthly visitors. Automated monthly reporting pipeline using Excel Macros + Azure Cloud reducing reporting cycle from 3 days to 4 hours; freed 2 FTE-weeks/quarter for analysis work.

Master of Science in Engineering Management from Northeastern University, completed in 2023.

Bachelor of Engineering in Electrical and Electronics from CMR Institute of Technology, completed in 2018.