Open to opportunities

Anusiya Sekar

@anusiyasekar

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Product Manager with 6+ years of experience in AI-powered products.

United States

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

I am a Product Manager with over 6 years of experience leading cross-functional teams and launching innovative AI-powered products across various sectors, including fintech, Web3, gaming, and analytics. My expertise lies in translating complex data and user needs into scalable product strategies that enhance engagement, retention, and overall business outcomes.

Throughout my career, I have successfully managed product lifecycles, developed onboarding strategies, and implemented analytics solutions that have significantly improved user retention rates. My role at Investmates involved integrating crypto and mutual funds into a unified portfolio product, where I increased retention from 12% to 28% through gamification and personalized nudges. I am passionate about responsible AI development and have a strong background in user segmentation and analytics.

As I continue to grow in my career, I am eager to leverage my skills in product management and analytics to drive impactful product strategies that align with user needs and business goals. I thrive in collaborative environments and am committed to fostering innovation and excellence in every project I undertake.

Experience

Work history, roles, and key accomplishments

Current

Senior Partner

Current

LIU-iF (Investment Fund)

Jan 2024 - Present (1 year 8 months)

Focused on driving portfolio growth through the implementation of optimized investment strategies. Performed research based on ESG (Environmental, Social, and Governance) factors to ensure alignment with responsible investment principles.

Portfolio Management Investment Strategies Financial Analysis Risk Management

Current

Early Scholar Mentor

Current

Roc Nation School of Music, Sports and Entertainment

Jan 2024 - Present (1 year 8 months)

Developed onboarding strategy and experiential learning programs for students entering college. Managed logistics and organized experiential learning trips, exposing scholars to real-world opportunities to help shape their future goals.

Onboarding Program Management Logistics Management

Consultant

ICON

Sep 2024 - Present (1 year)

Developed GTM strategy for a board game client entering the U.S. market, including pricing analysis and channel partnerships. Designed a competitive intelligence framework for market penetration and revenue planning.

Go To Market Strategy Pricing Analysis Channel Partnerships Competitive Intelligence Market Penetration

Product Manager

Investmates

Sep 2022 - Present (3 years)

Integrated crypto and mutual funds into a unified portfolio product using ML tracking. Implemented Clevertap analytics and Superset dashboards to enhance decision-making, increasing retention from 12% to 28% through gamification, contests, and personalized nudges.

Machine Learning CleverTap Superset Product Roadmap User Retention Gamification Analytics

Product Manager

Unmarshal

Apr 2022 - Present (3 years 5 months)

Launched Smart Contract Indexer with AI-enabled data parsing and wallet analysis. Re-designed a wallet explorer and behavior analysis tool integrating NFTs, tokens, and DeFi activity.

Smart Contracts AI Wallet Analysis NFT DeFi Web3 Agile Development Sprint Planning

Associate Revenue Manager

MPL

Nov 2018 - Present (6 years 10 months)

Optimized user funnels and new user login journeys, reducing churn by 15% through new first-hour and D0, D1 activities. Integrated Clevertap to understand user behavior and drove engagement by launching new tournament formats.

CleverTap User Engagement Revenue Management User Segmentation Product Lifecycle Management

Quality Assurance Engineer

Webyog (Idera)

Feb 2017 - Present (8 years 7 months)

Led feature design and usability testing for a complex product suite, resolving user pain points through innovative solutions. Collaborated with cross-functional teams to document product functionality and prioritize feature rollouts.

Feature Design Usability Testing Cross Functional Collaboration Documentation Customer Journey Mapping

Market Research Analyst

Reliance Retail Ltd - Ajio

Aug 2016 - Present (9 years 1 month)

Conducted website and app design analytics, contributing to the successful launch of AJIO.com. Performed affordability research, category planning, and customer service strategy design.

Web Analytics App Analytics Market Research Affordability Research

Education

Degrees, certifications, and relevant coursework

Long Island University- Brooklyn

Masters of Science, Data Analytics & Strategy

2023 -

Activities and societies: Early Scholar Mentor at Roc Nation School of Music, Sports and Entertainment; Senior Partner at LIU-iF (Investment Fund)

Currently pursuing a Master of Science in Data Analytics & Strategy with a focus on Business Intelligence. This program enhances skills in leveraging data for strategic decision-making.

CMR Institute of Technology (Visvesvaraya Technological University)

B.E., Information Science & Engineering

2012 - 2016

Completed a Bachelor of Engineering in Information Science & Engineering. The curriculum provided a strong foundation in information technology and engineering principles.