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Anukriti Bisht

@anukritibisht

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Brand Manager at OnOffOnline / CMOaaS; launched EST8 Tea from inception and sustained 3+ ROAS.

India

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At OnOffOnline / CMOaaS, I owned brand and marketing coordination for EST8 Tea from inception through product launch. I shaped its positioning, messaging, tone of voice, and content strategy, and coordinated the packaging, website, e-commerce, and launch workstreams.

As Creative Lead at AGENZ.CO, I directed designers and coordinated stakeholders across brand projects. For Deep Impact, I developed product and campaign communication and delivered a sustained 3+ ROAS across two new product launches while reducing CPA by 10%.

Experience

Work history, roles, and key accomplishments

Brand Manager

OnOffOnline / CMOaaS

May 2026 - Oct 2026 (5 months)

Owned brand and marketing coordination from inception through product launch for EST8 Tea, and developed ad and creative strategy for Deep Impact. Led positioning, messaging, and content strategy, and coordinated creative resources and launch dependencies.

Brand Strategy Creative Direction Account Management Content Strategy Project Management Stakeholder Management Vendor coordination Packaging Ecommerce Advertising ROAS optimization CPA reduction

Creative Lead

AGENZ.CO

May 2022 - Oct 2024 (2 years 5 months)

Progressed from Graphic Designer to Creative Lead, combining creative direction, client communication, and team management across multiple brand projects. Translated client briefs into clear creative direction and directed internal designers.

Creative Direction Client Communication Team Management Brand Identity Graphic Design Project Management Feedback Management Quality Assurance

Design Executive

The Write Order Publications (Pratilipi)

Jul 2021 - Apr 2022 (9 months)

Managed high-volume book design workflows, delivering 20+ projects per month while coordinating with authors, publishers, and internal stakeholders. Managed revisions, approvals, and production timelines.

Book Design Workflow Management Stakeholder Coordination Revision Management Production Planning Visual Systems

Design Manager

Suhasini Barman & Co.

Jan 2021 - Dec 2021 (11 months)

Progressed from Graphic Designer to Design Manager, taking ownership of client communication, creative direction, and internal team coordination. Conceptualized brand-aligned collateral and directed teams to deliver consistent, high-quality outputs.

Design Management Client Communication Creative Direction Team Coordination Brand Alignment Graphic Design