At Aasai, I built the influencer marketing function from the ground up, including a 1,000+ creator database and campaign operating systems. I also established SOPs, pricing, and sales infrastructure while coordinating creative teams across client accounts.
For Dakshinayan, I revamped the brand strategy and built content systems, creator seeding, and PR/editorial partnerships. The Instagram account grew from 500 to 6,100 followers organically in eight months, with 1.2M views at Rs 0.15 CPV.
At Songdew, I managed campaigns across 50+ releases, delivering 2M+ Spotify and 1M+ YouTube streams. I also re-engaged 18 dormant artists and signed six new artists within two months through tailored Annual Artist Plans.
As a freelance filmmaker and editor, I grew annual revenue from ₹15K to ₹3.5L through repeat and referral work. I also founded a college T-shirt business that generated ₹60,000 in its first product launch with zero starting capital.
