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Jahnavi Sinha

@jahnavisinha

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Senior Associate in Brand Strategy & Social at Pocket FM, delivering 500M+ engagements at 2.5x the annual target.

India

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At Pocket FM, I delivered 500M+ engagements in FY 2025-26—2.5x the annual target—through influencer and brand partnership campaigns across India and the US.

I led three brand film campaigns: India Kuch Acha Suno, Sound of Courage - Ice Hockey, and Sound of Courage - Hasiyawas. High-scale amplification campaigns for Panchayat and Shaktimaan Returns achieved a cost per view of Rs. 0.02.

I built and managed a pool of 200+ genre-fit creators across India and the US, sustaining a 3-4 day campaign turnaround. I also onboarded 70+ vendors and handled budget approvals, legal agreements, and payments.

Before Pocket FM, I ran influencer campaigns for brands including Panasari, Renee, MediaTek, Beauty Garage, Zouk, Domino's, and Zigly. My work has included creator onboarding, campaign evaluation, and support for digital ad sales and business development.

Experience

Work history, roles, and key accomplishments

Current

Senior Associate, Brand Strategy & Social

Current

Pocket FM

Oct 2023 - Present (3 years)

Delivered 500M+ engagements in FY 2025-26, 2.5x the 200M+ target, through influencer and brand partnership campaigns across India and the US. Led three brand film campaigns and managed a pool of 200+ creators.

Influencer Marketing Brand Partnerships Creator Management Vendor Management Agency Negotiations Campaign Management Budget Management Offline Marketing Google Analytics Excel

Influencer Marketing Associate

Rudram Market Development Services Pvt. Ltd

May 2023 - Oct 2023 (5 months)

Ran end-to-end 360-degree influencer campaigns for Panasari, Renee, MediaTek and Beauty Garage. Aligned influencer campaigns with brand strategies and built long-term relationships with key creators.

Influencer Marketing Campaign Management Client Servicing Relationship Management

Influencer Marketing Executive

Woost Internet / FreekaMaal.com

Nov 2022 - Apr 2023 (5 months)

Executed influencer strategies for Zouk, Domino's and Zigly, from creator onboarding and budget management to post-campaign evaluation. Developed data-driven influencer campaigns and creative concepts.

Influencer Marketing Campaign Management Budget Management Data Analysis Creative Strategy

Digital Marketing Executive (Intern)

Addtitans Digital Pvt. Ltd

Jul 2022 - Oct 2022 (3 months)

Supported senior sales representatives in managing client social media accounts, generating leads and maintaining client relationships. Managed executive calendars and coordinated client communications.

Social Media Management Lead Generation Customer Relationship Management Communication Skills