Open to opportunities

Anton Shadrin

@antonshadrin

Message

I build B2B technology brands through measurable PR, media leadership, and branded demand growth.

Russian Federation

Message

What I'm looking for

I'm looking to lead PR and external communications for a B2B technology or enterprise brand, connecting media leadership, reputation, executive positioning, and branded demand to measurable business growth.

At BPMSoft, I lead external communications for a low-code business automation platform serving 500+ Enterprise clients. I built a four-person PR and SMM team, grew publication volume 60% year over year, tripled branded search demand from 21,500 to 59,500 queries, and helped establish BPMSoft as a #1-ranked CRM, BPM, and low-code brand.

I've also led PR at Red Media (Gazprom-Media), where I secured 1,500 publications, expanded social audiences 2.5x, and supported viewership growth across thematic TV channels. Across media, telecom, legal tech, and IT, I connect executive communications, research, partnerships, special projects, and reputation management to business goals and sales-funnel impact.

Experience

Work history, roles, and key accomplishments

Current

Head of PR

Current

BPMSoft (LANSOFT IT Holding)

Nov 2023 - Present (2 years 9 months)

Leads external communications, media presence, and brand reputation for a low-code platform. Manages PR as a business function focused on growing brand awareness and branded demand, supporting lead generation and the B2B funnel.