At WPP Production, I lead automation and creative technology initiatives for The Coca-Cola Company, transforming digital production workflows across markets, channels, and teams. I design automation solutions that connect creative production, data, technology, and AI to reduce manual processes and enable content production at scale.
Previously, as DCO & Performance Manager at WPP Production, I led global digital campaign strategy and execution for international clients. I implemented creative automation and dynamic personalization solutions, and used KPI analysis and A/B testing to optimize campaigns.
At Havas, I developed creative automation frameworks and personalized dynamic creatives. I was recognized internally for designing a client information workflow for Google that improved efficiency and campaign quality; earlier, I worked in digital creative production and UI/UX design.
