Antonio Meza Torres

AT

Open to opportunities

Antonio Meza Torres

@antoniomezatorres

Private Label Analyst driving customer development, relaunches, and commercial project execution in FMCG.

What I'm looking for

I’m looking for an FMCG role where I can own customer-development and commercial project delivery, lead stakeholder alignment, negotiate pricing/volume, and accelerate speed-to-market through data-backed execution and relaunch initiatives.

I’m an Industrial Engineer and Private Label Analyst focused on customer-driven initiatives, product launches, and commercial execution in FMCG environments. I partner with retail leaders to build portfolio opportunities, align stakeholders, and deliver projects that create measurable growth.

In my current role at Softys México, I lead private label initiatives for major retail customers, managing 6–7 concurrent projects and a portfolio of 35+ SKUs. I’ve delivered 4 product launches to date, and I currently lead 5 additional projects in execution, including 12 completely new product launches and multiple strategic relaunches.

I’m proud of the impact I drive—relaunch initiatives have generated sales growth of 15–20% across key categories, and I reduced average project launch timelines from 5 months to 3.5 months (about 30% faster speed-to-market). I work end-to-end with procurement, manufacturing, quality, packaging, and supply chain teams, serving as the primary customer-facing contact through presentations, product reviews, and implementation meetings.

Experience

Work history, roles, and key accomplishments

SM

Current

Private Label Analyst

Current

Softys México

Jul 2024 - Present (1 year 11 months)

Led private label initiatives for key retail customers, managing 6–7 concurrent projects and a portfolio of 35+ SKUs, including 12 new product launches and multiple relaunches. Accelerated speed-to-market by ~30% by reducing launch timelines from 5 months to 3.5 months and delivered sales growth of 15–20% through strategic relaunch initiatives.

Private Label Management Key Account Management Product Launches SAP ERP Project Management Stakeholder Management

SM

Commercial Product Development Trainee

Softys México

Mar 2023 - Jul 2024 (1 year 4 months)

Supported development and launch of private label products for strategic retail customers by coordinating cross-functional milestones to ensure launch readiness. Managed item creation and validations and provided analytical reporting to support commercialization decisions and project prioritization.

Product Commercialization Cross functional Coordination Item Creation & Validation Analytics Reporting Project Prioritization

VM

Planning Intern

Volkswagen de México

Aug 2022 - Feb 2023 (6 months)

Supported production planning and quality assurance activities within manufacturing operations and assisted with continuous improvement initiatives. Helped maintain operational readiness by contributing to planning and improvement efforts in a production environment.

Production Planning Quality Assurance Continuous Improvement Manufacturing Operations Operational Support

CM

Customer Service Associate

C&A México

Feb 2020 - Aug 2022 (2 years 6 months)

Provided direct customer service in a retail environment, strengthening customer communication and problem-solving skills. Assisted customers by resolving issues through effective engagement and follow-up.

Customer Service Customer Communications Problem Solving Retail Support Customer Engagement

Education

Degrees, certifications, and relevant coursework

IP

Instituto Tecnológico de Puebla

Bachelor of Science in Industrial Engineering, Industrial Engineering

2017 - 2022

Earned a Bachelor of Science in Industrial Engineering at Instituto Tecnológico de Puebla from 2017 to 2022.

Tech stack

Software and tools used professionally

Gmail

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