Open to opportunities

Anshika Agarwal

@anshikaagarwal3

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D2C marketing & CRM professional with biotechnology grounding and data-driven insights.

India

Message

What I'm looking for

I’m looking to bring my D2C marketing + CRM experience, scientific grounding, and data fluency to build the next growth chapter for a skincare, wellness, or nutraceutical brand where full-funnel work and evidence-based decisions matter.

I work at the intersection of marketing, CRM, and consumer science, shaped by hands-on D2C experience and a biotechnology background. I ran marketing and CRM end-to-end—lifecycle email and customer journey mapping—while supporting segmentation, offline brand events, packaging, and direct sales.

At Kantar, I manage end-to-end research operations for a global account, coordinating across multiple internal teams to ensure on-time, accurate deliverables. I handle survey setup, data quality checks, field monitoring, and reporting automation, and I translate raw research data into actionable, ad-hoc insights while integrating AI.

Experience

Work history, roles, and key accomplishments

Current

Associate Research Manager

Current

Kantar

Apr 2025 - Present (1 year 3 months)

1. End-to-end research delivery for a Global Brand across multiple markets, coordinating with 4+ internal teams to ensure on-time, accurate client deliverables

2. Manage survey setup, data quality checks, and field monitoring to ensure clean, reliable data collection across studies

3. Handle deliverable template management and reporting automation, reducing manual effort and standardizing outp

End To End Research Delivery Cross functional Coordination Data Quality Field Monitoring Report Automation Ad hoc Analysis Client Reporting

Marketing - CRM

Aminu Skincare

Jul 2024 - Nov 2024 (4 months)

1. Managed ongoing lifecycle email marketing campaigns end-to-end, from brief to deployment, maintaining consistent brand communication with the customer base

2. Handled CRM operations and customer segmentation to support targeted marketing outreach and repeat purchase engagement

Lifecycle Marketing CRM Operations Customer Segmentation Repeat Purchase Engagement

Marketing Intern

Aminu Skincare

Apr 2024 - Jun 2024 (2 months)

1. Built and executed CRM workflows, email campaigns, abandoned cart automations supporting customer acquisition and retention.

2. Planned and executed an offline brand event at managing event planning, logistics, on-ground coordination, and direct sales

3. Worked on mapping out customer journeys and user personas to better understand the target audience.

4. Contributed to packaging and operati