Anshul Sharma

I’m a Marketing Communications professional specializing in developing 360° marketing campaigns, content strategies, and digital engagement programs in the life sciences domain. I bring a creative mindset and a strong focus on building brand presence while driving campaigns “to the next level” through strategic digital marketing and data-driven strategies.

Since joining Merck Life Sciences, I’ve generated over 1 million impressions/views through strategic content creation across official social channels. I also achieved a digital campaign reach of over 1 million customers through the Merck Young Scientist Award project, and increased Instagram followers by 2,000 for the official handle through targeted digital campaigns.

I coordinate campaign launches and develop compelling marketing material with creative teams, leveraging data analytics to guide decisions. I build and drive content marketing and influencer marketing programs for portfolio and segment teams, while managing end-to-end marketing campaigns focused on boosting lead generation and customer engagement.

Before my marketing career, I worked in research and execution roles at CSIR IMTECH, including hands-on experience in microbiological techniques and antiviral assay support. That scientific foundation helps me approach work with discipline, attention to detail, and resilience—qualities I apply as I measure performance using campaign analytics and ROI measurement tools like Salesforce and Tableau.