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Anoosha Molugu

@anooshamolugu

Assistant Manager at Deloitte turning marketing campaign data into Tableau dashboards and insights that guide campaign decisions.

India

Message

At Deloitte, I translate marketing and campaign data into strategic insights and interactive Tableau dashboards for marketing, sales, and leadership teams. I also craft data narratives and reports that help teams refine campaigns and make informed decisions.

Before becoming Assistant Manager, I worked as a Senior Analyst and Analyst at Deloitte, analyzing campaign performance and automating reporting with Eloqua, Salesforce, and Adobe Analytics. Earlier, at Accenture Services Pvt Ltd, I supported ad tech operations, and at Winnou Systems and Services I developed educational software using PHP and MySQL.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager

Current

Deloitte

Jun 2024 - Present (2 years 4 months)

Translated complex marketing and campaign data into strategic insights to support demand generation and optimize campaign performance. Designed and delivered interactive Tableau dashboards, empowering marketing, sales, and leadership teams with real-time, data-driven decision-making.

Tableau Data Storytelling Marketing Analytics Campaign Optimization Stakeholder Engagement Team Mentorship Process Improvement

Senior Analyst

Deloitte

Jun 2020 - May 2024 (3 years 11 months)

Drove campaign performance analysis and optimization via Eloqua, enabling data-driven marketing decisions and enhanced engagement outcomes. Integrated Salesforce CRM data to build custom reports and interactive Tableau dashboards, empowering real-time, strategic decision-making.

Eloqua Salesforce Tableau Adobe Analytics Campaign Analysis Data Visualization Process Improvement Team Mentorship

Analyst

Deloitte

Oct 2016 - May 2020 (3 years 7 months)

Executed end-to-end data validation to ensure data integrity across marketing operations platforms. Led platform testing and user acceptance testing (UAT) for Eloqua and Salesforce, ensuring campaign and system readiness.

Data Validation Eloqua Salesforce UAT Data Visualization Process Improvement SOPs Dashboard Design

Business Advisory Analyst

Accenture Services Pvt Ltd

Jun 2014 - Sep 2016 (2 years 3 months)

Provided ad tech support, including HTML/JavaScript troubleshooting within DoubleClick for Publishers (DFP) accounts to ensure optimal ad delivery. Coordinated with onshore teams to meet service level agreements (SLAs) and turnaround time (TTA) benchmarks.

AdTech HTML JavaScript DoubleClick For Publishers SLA Management Dashboard Development Stakeholder Management

Associate Software Developer

Winnou Systems and Services

Jun 2011 - Jun 2014 (3 years)

Developed robust educational software applications using PHP and MySQL to support academic operations and administrative efficiency. Built integrated tools for student and staff management, including reporting features to streamline data access and institutional oversight.

PHP MySQL Microsoft SSRS Software Development Optimization Mentorship QA Coordination