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Annika HankenAH
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Annika Hanken

@annikahanken

I build premium hospitality experiences for global motorsport and lifestyle sports brands.

Germany
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At Eventureline, I lead international hospitality programmes for global sports brands including Formula 1, SailGP, Red Bull, and GoPro.

I'm responsible for strategic programme development and dedicated account ownership, bringing hospitality, guest management, and brand experience together across national and international events.

Before becoming Senior Project Manager Events, I led event projects at Eventureline and supported event management and brand activation as an intern.

My background also includes three years as a Red Bull Student Marketeer, where I planned campaigns and events, collaborated with partners and student organisations, and managed a Red Bull-titled event across three universities in northern Germany.

Experience

Work history, roles, and key accomplishments

Eventureline GmbH & Co KG logoEK

Project Manager Events

Sep 2022 - Dec 2024 (2 years 3 months)

Project lead for national and international events with a focus on hospitality, guest management and brand experience.

Eventureline GmbH & Co KG logoEK

Internship Event Management & Brand Activation

Mar 2022 - Sep 2022 (6 months)

Worked as Internship Event Management & Brand Activation at Eventureline GmbH & Co KG.

Red Bull logoRB

Student Marketeer

Apr 2019 - Mar 2022 (2 years 11 months)

Student Brand Manager in Field Marketing:
- Planning and execution of marketing campaigns & events
- Collaboration with partners, companies, and student organizations
- Responsibility for a Red Bull titled event at three universities in northern Germany
- Experience in promotion & brand activation

FT Vorwärts Kiel logoFK

Trainertätigkeit

Jan 2018 - Dec 2021 (3 years 11 months)

Worked as Trainertätigkeit at FT Vorwärts Kiel.

Mare Aktiv logoMA

MARE Aktiv Reha-Zentrum Ostküste

Jun 2020 - Aug 2020 (2 months)

Worked as MARE Aktiv Reha-Zentrum Ostküste at Mare Aktiv.

ambient solutions GmbH logoAG

Promotion Marketing

Jan 2019 - Jan 2020 (1 year)

Worked as Promotion Marketing at ambient solutions GmbH.

Education

Degrees, certifications, and relevant coursework

KU

Kiel University

Master of Arts - MA, Sportwissenschaft, Profil Sportentwicklung

2020 - 2022

Kiel University logoKU

Kiel University

Master of Arts, Sportwissenschaft, Profil Sportentwicklung

2020 - 2022

Pursued a Master of Arts in Sportwissenschaft with a focus on Sportentwicklung.

KU

Kiel University

Bachelor of Arts - BA, Sportwissenschaft und Anglistik/Nordamerikanistik

2016 - 2020

Kiel University logoKU

Kiel University

Bachelor of Arts, Sportwissenschaft und Anglistik/Nordamerikanistik

2016 - 2020

Completed a Bachelor of Arts in Sportwissenschaft and Anglistik/Nordamerikanistik.

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