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Annelie Reynolds

@anneliereynolds

Marketing and project professional at A’nR Strategic Marketing Studio, shaping brand messaging and content for professional clients.

South Africa

Message

At A’nR Strategic Marketing Studio, I work with small businesses and professional clients to clarify what they want to say, who they need to reach, and how their brand should come across. I turn those ideas into website wording, social content, and practical marketing plans.

For a wellness professional, I manage the brand and marketing, from website wording and social media direction to a regular content plan. I shape client conversations and longer ideas into clear, shorter content, then review the creative work before it’s published.

At PlanktonTickets, I managed ticketing and event projects from initial client discussions through delivery. Before that, at MesseFrankfurt South Africa, I managed marketing direction for Hobby-X and AERO South Africa and helped build and launch new event brands.

Across my earlier work, I planned and delivered WhiskyLive festivals, managed events for BMW South Africa, and worked in sponsorship, marketing, media, and music programming. I enjoy giving ideas structure and making sure the work gets done properly and on time.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

A'nR Strategic Marketing Studio

Jan 2026 - Present (8 months)

Co-founded a strategic marketing studio, working with small businesses and professional clients to develop brand strategy, content, and marketing plans. Manages brand and marketing for a wellness professional, including website wording, social media direction, and content planning.

Brand Strategy Content Planning Social media direction Copywriting Editing AI Assisted Research Project Management Client Management

Head of Events Division

Plankton Tickets

Feb 2023 - Jan 2026 (2 years 11 months)

Managed ticketing and event projects from initial client discussions through delivery, including planning, timelines, and customer information. Coordinated internal teams and external suppliers, ensuring consistent quality across multiple projects.

Event Management Project Management Client Coordination Supplier Management Quality Assurance

Portfolio Director

Messe Frankfurt South Africa

Sep 2020 - Feb 2023 (2 years 5 months)

Managed marketing direction for established and new event brands, including campaigns, partnerships, media, and content. Led internal teams and agencies, managed budgets and deadlines, and used sales and audience feedback to improve marketing.

Marketing Management Campaign Management Partnership Management Media Relations Content Strategy Budget Management Team Leadership

Show Director

Messe Frankfurt South Africa

Jul 2019 - Sep 2020 (1 year 2 months)

Helped build and launch two new event brands from the ground up, including their presentation, promotion, and communication to partners and customers.

Event Branding Launch Strategy Stakeholder Communication

Head of Projects

Whisky Live

Mar 2015 - Dec 2018 (3 years 9 months)

Planned and delivered Whisky Live festivals, corporate tastings, and VIP experiences, managing marketing, social media, sponsors, exhibitors, suppliers, and project teams. The flagship festival attracted approximately 10,000 visitors.

Event Management Project Management Marketing Social Media Sponsorship Management Supplier Management

Account and New Business Development Manager

Hilltop Live

Nov 2012 - Mar 2015 (2 years 4 months)

Managed client accounts, sponsorships, and marketing campaigns in the live-entertainment industry, working with creative teams, artists, suppliers, and event staff. Coordinated international bands and touring teams, including travel, accommodation, and schedules.

Account Management Sponsorship Management Marketing Campaigns Event Coordination Artist Management

Events Manager

BMW South Africa

Apr 2009 - Oct 2012 (3 years 6 months)

Managed vehicle launches, dealer and customer events, incentive trips, golf days, and large brand activations. Worked closely with experiential and creative agencies from tender and briefing through to event delivery, ensuring BMW brand standards.

Event Management Brand Management Agency Management Budget Management Supplier Coordination

Sponsorship, Marketing and Media Manager

OppiKoppi Productions / Hilltop Live

Dec 2003 - Mar 2009 (5 years 3 months)

Managed marketing, PR, and sponsorships for festivals, national promotions, and live-entertainment projects, working with artists, media, creative teams, and corporate sponsors. Tailored messaging for different audiences.

Marketing Public Relations Sponsorship Management Media Relations Event Promotion

Music Manager

Tuks FM

Jan 2000 - Mar 2005 (5 years 2 months)

Managed the station's music programming and relationships with record companies, sourcing new releases and promoting South African artists. Helped previously unknown bands gain airtime and worked on station promotions and large events.

Music Programming Label Relations Artist Promotion Event Management