Anna John

Led strategic communications for the launch of Cardiff University's Hyb student support model, driving engagement and behavioural change across 30,000 students and 7,000 staff through multi-channel, data-led campaigns. Partnered with senior leaders to deliver change communications, supporting major service transformation, new digital tools and project implementation across two campuses.

Led strategic communications for the launch of Cardiff University’s Hyb student support model, driving engagement and behavioural change across 30,000 students and 7,000 staff through multi-channel, data-led campaigns.

Partnered with senior leaders to deliver change communications, supporting major service transformation, new digital tools and project implementation across two campuses.

Shaped student voice communications strategy and led high-impact content delivery, championing segmented communications to increase news output by 300% and consistently exceeding internal and industry engagement benchmarks. Supported key digital channels and campaigns including the Student App and onboarding communications, driving significant performance improvements (87% increase in notification

Shaped student voice communications strategy and led high-impact content delivery, championing segmented communications to increase news output by 300% and consistently exceeding internal and industry engagement benchmarks.

Supported key digital channels and campaigns including the Student App and onboarding communications, driving significant performance improvements (87% increase in notificatio

Secondment to cover maternity leave. Led communications across 7 Student Life teams, delivering sensitive, high-impact campaigns on student support topics and national awareness initiatives, increasing Instagram engagement by 97%. Partnered with senior leaders and stakeholders to deliver multi-channel, data-informed communications across digital and physical platforms and reporting performance ins

Secondment to cover maternity leave.

Led communications across 7 Student Life teams, delivering sensitive, high-impact campaigns on student support topics and national awareness initiatives, increasing Instagram engagement by 97%.

Partnered with senior leaders and stakeholders to deliver multi-channel, data-informed communications across digital and physical platforms and reporting performance i

Led the national Cartref campaign across Wales, doubling campaign targets through multi-channel behaviour change communications.

Used data and stakeholder insight to optimise performance while supporting senior leadership communications and cross-sector initiatives including running Community Fund and internal recognitions schemes.

Managed high volumes of customer and developer applications within strict SLAs, using Excel reporting and dashboards to improve service quality and training outcomes. Wellbeing Champion and trained StRaW practitioner, providing first-line mental health support for colleagues and promoting a positive workplace culture.

Delivered procurement support via ticketing system and phone, resolving queries efficiently and accurately.

Recruited end-to-end: candidate interviewing, CV creation, client marketing, and B2B relationship management across multiple industries.

High School education at Clifton College, Bristol, from 2010 to 2012.