I seek a PR/IR role where I can lead global media strategy and drive measurable brand growth across fintech, web3, cannabis or tech sectors.
ALOpen to opportunities
Annabella-Nikol Lapshyna
@annabella-nikollapsh
Global PR lead driving measurable brand growth through strategic media communications.
CzechiaWhat I'm looking for
I am a seasoned PR leader with extensive experience in global media relations, financial journalism, and strategic communications, who has secured 600+ placements in top international outlets and driven measurable visibility gains for crypto, fintech, cannabis and martech brands.
I build and execute end-to-end PR strategies, including reactive campaigns, crisis playbooks, award submissions, and measurement frameworks—while mentoring teams and coordinating multi-market launches to establish leadership and deliver business results.
I’ve landed my clients on Reuters, Bloomberg, Insider, Forbes, Yahoo Finance, CoinDesk, Cointelegraph, GOBankingRates, Daily Express, Daily Mail, Benzinga, Toronto Sun, Daily Star, Nasdaq, Vice, and many more.
Experience
Work history, roles, and key accomplishments
NP
Current
Global PR Lead
NDA (Global Staking Provider)
Jan 2025 - Present (1 year 1 month)
Led global PR and communications strategy, aligning messaging with brand repositioning and regulatory updates and increasing brand visibility by 40% in six months through targeted storytelling.
WI
PR & Content Manager
Wirex
Jan 2020 - Dec 2023 (3 years 11 months)
Led PR and content communications across multi-market launches and partnerships, securing 275 publications in the first three months and positioning leadership as industry thought leaders.
MA
PR Manager
Movchan Agency
Nov 2022 - Sep 2023 (10 months)
Built employer brand and media communications processes from scratch, supervised copywriters and achieved dozens of Tier-1 and niche publications including a personal record of 60+ placements from one reactive campaign.
FI
Journalist & Reporter
Finance.ua
Jan 2016 - Dec 2020 (4 years 11 months)
Wrote and edited financial news and articles, reported on the interbank market and blockchain topics, and supported PR outreach by creating media lists and measuring coverage.
Education
Degrees, certifications, and relevant coursework
TS
Tech PR School
Public Relations
2022 - 2022
Completed a Tech PR program covering PR strategy, measurement, and tools such as Muck Rack and HARO.
KUKyiv National Economic University
Bachelor in Marketing, Marketing
2010 - 2014
Completed a Bachelor in Marketing with coursework in competitive analysis, strategic planning, and crisis communications.
DJ
Deutsche Welle Akademie School of Economics and Business Journalism
Business Journalism
Undertook training in economics and business journalism focused on media outreach and reporting.
TS
Tech PR School
Public Relations
2025 - 2025
Completed advanced training in PR strategy and measurement.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
CzechiaAuthorized to work in
Job categories
Head of CommunicationsPR ManagerCommunications ManagerDirector Of Global Media RelationsCrisis CommunicationsContent ManagerPublic Relations SpecialistEmployer Branding ManagerOncology Thought Leadership ManagerDirector of Public RelationsPublic Relations DirectorHead Of Marketing And CommunicationsPublic Relations ManagerMedia Relations Director
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