At STAGE, India's largest regional-language OTT platform, I lead activation and growth analytics. I increased content consumption by 30% by shipping a user onboarding feature.
I own growth reporting across roughly ₹1.1 Cr/week in Meta and Google spend, covering trial volume, CAC, and attribution. I also built behavioural, content-affinity, and churn-retargeting audiences used directly in ad-operations campaigns.
I led a zero-downtime move to self-hosted Metabase, preserving all user credentials, API keys, and share UUIDs, and migrated 140+ dashboards and about 1,800 cards from Snowflake to a Kubernetes-hosted ClickHouse cluster. Previously, I delivered campaign analytics and automated KPI dashboards for Samsung through Eucloid, and used SQL and Python for ROI and budget optimization at Delta India.
Earlier, I built Illustrator features and performance fixes in C++ and Python at Adobe. I bring experience across OTT, e-commerce, consulting, product development, and data visualization.

