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Ankit Tiwari

@ankittiwari6

Performance Marketing Executive at Genix Entertainment, scaling Meta Ads campaigns and building AI-assisted marketing workflows.

India

Message

At Genix Entertainment, I manage and scale Meta Ads campaigns with a monthly budget of ₹4,65,000+, driving qualified leads and ROAS growth across multiple verticals.

I handle campaigns for hotel businesses, private theatres, karaoke lounge theatres, and donation and non-profit organisations, tailoring funnels to each. I lead campaign strategy, from audience research and creative briefs to A/B testing, budget allocation, and performance reporting.

At Genix Entertainment, I built AI-assisted workflows and marketing automations to streamline creative production, audience research, reporting, and campaign optimisation.

While freelancing, I planned and executed Meta Ads campaigns for 10+ brands and built 10+ responsive websites on Shopify and WordPress, including e-commerce stores and custom landing pages. I also created brand-specific banners, posters, and logos using Canva.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Executive

Current

Genix Entertainment

Mar 2026 - Present (7 months)

Manage and scale Meta ad campaigns with a monthly budget of ₹4,65,000+, driving qualified leads and ROAS growth. Lead end-to-end campaign strategy including audience research, creative briefs, A/B testing, and performance reporting.

Meta Ads Campaign Management Budget Optimization A B Testing Audience Research AI Tools Marketing Automation performance reporting

Performance Marketer & Web Developer

Freelancing

Feb 2024 - Mar 2026 (2 years 1 month)

Planned and executed Meta Ads campaigns for 10+ brands across various niches, improving ROI through A/B testing and budget optimization. Built 10+ responsive websites on Shopify and WordPress, including e-commerce stores and custom landing pages.

Meta Ads A B Testing Audience Research Budget Optimization Shopify WordPress Canva Web Development Ecommerce

Education

Degrees, certifications, and relevant coursework

VBSPU University

Bachelor of Science, Science

2023 -

Grade: 74.8%

Pursuing a Bachelor of Science degree from VBSPU University, with a percentage of 74.8%.

Skill Circle

Digital Marketing, Digital Marketing

2024 - 2026

Completed a Digital Marketing certification with approximately 1000 hours across 39 weeks, covering topics such as SEO, Meta Ads, Google Ads, and more.

AICTC

O Level (NIELIT), Information Technology

2021 - 2022

Completed an O Level (NIELIT) certification with approximately 2160 hours across 52 weeks, covering topics such as MS Office, IoT, Web Development, and more.