At Confederation of Indian Industry (CII) – Rahul Bajaj Centre of Excellence on Skills, I turn government data and policy developments into thought leadership. My blogs held 5–7 of the site’s top 10 positions for three straight quarters, earning 99,168 search impressions and 927 clicks without paid link building.
I created content and campaign assets for the CII-INCIT SIRI certification, converting 42 of 60 prospects across four cohorts. The SIRI page ranked first on Google for nine queries, and I built pages and blogs for CII’s BFSI certification programme that drove 20K+ traffic.
Previously, at Sphinx Solutions, I wrote SEO content and case studies for SaaS, software and IoT clients; at Dataintelo, I produced market reports and content for US and UK clients. I also grew CII’s LinkedIn page organically by 194% and authored its Skills Social Media Branding Guidelines.
