mansi joshi

Leads content strategy and development for website, blog, and product content, conducting client discovery sessions and managing editorial calendars. Writes and edits long-form articles, landing pages, and thought-leadership pieces, and tracks performance with Google Analytics.

Developed technical documentation, landing pages, and website content for global clients, applying SEO concepts and visual storytelling. Monitored content effectiveness and provided structured feedback to improve readability and information hierarchy.

Wrote technical product pages and knowledge-based blogs, growing website traffic by 40% and reducing bounce rates by 35%. Conducted keyword research and competitor analysis to identify high-impact content opportunities.

Performed digital content audits and research using Semrush and Ahrefs to identify content gaps and search intent trends. Prepared reports on content KPIs and recommended improvements to support content planning and brand positioning.

Researched and drafted news articles aligned with editorial guidelines, ensuring factual accuracy and neutrality. Collaborated with editorial teams to refine headlines and content flow before publication.

Activities and societies: Best All-Rounder Student; Class Representative; Only Radio Jockey on Campus Radio.

Bachelor's in Journalism and Mass Communication with specialization in Mass Media, Journalism, Literature, Radio Production, Cinema Studies and New Media Studies. Awarded Best All-Rounder Student and served as Class Representative.

Intermediate (Commerce Stream) with Accountancy, Business Studies and Economics.

High School education.