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Anjana Kanzariya

@anjanakanzariya

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Senior WordPress backend developer specializing in WooCommerce, plugins, and performance-critical REST APIs.

India

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What I'm looking for

I’m looking for a backend-focused WordPress/WooCommerce role where I can own end-to-end delivery—database and APIs through deployment—building custom plugins, REST integrations, and high-performance business logic with clean, scalable code.

I’m a backend-focused WordPress developer with 12+ years of experience building and maintaining systems from small websites to large-scale B2B eCommerce platforms handling 10,000+ products. I specialize in custom plugin development, WooCommerce architecture, REST API integrations, and performance-critical business logic. I’m comfortable owning complex backend challenges end-to-end—from database design and an API layer to deployment.

In my current role, I deliver custom WordPress and WooCommerce solutions for B2B eCommerce portals, building plugins from scratch and extending existing ones to match evolving requirements. I develop complex WooCommerce customizations across large product catalogues—covering checkout flow, user roles, customer-specific pricing logic, and order management—while implementing high-accuracy, minimal-latency pricing rules. I also work extensively with REST API development and AJAX to support dynamic front-end interactions and third-party integrations, with a strong focus on maintainable, scalable code and WordPress coding standards.

I’m Codeable-certified and recognized through a rigorous vetting process accepted by fewer than 2% of applicants globally. I’ve delivered multiple backend-heavy client projects with a 4.8-star rating, and I’ve earned Star Performer of the Year at my current organization. Before that, I handled full-lifecycle WordPress and custom PHP projects as the sole developer, plus .NET API and database work, and I also taught foundational computer science topics as an assistant professor—so I bring both engineering depth and clear communication to every engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Software Developer

Current

Kilowott

Jan 2023 - Present (3 years 5 months)

Delivered custom WordPress and WooCommerce backend solutions for B2B eCommerce portals, building plugins for product management and ERP integrations (FEED, Business Central, PCKasse/Visma ERP). Implemented checkout, user roles, customer-specific pricing, and order management for 2,000–7,000 products (up to 10,000+) with REST API/AJAX integrations and performance-critical pricing logic.

WordPress Core REST API Development AJAX Integration Performance Optimization WooCommerce Checkout Customization

Certified WordPress Expert

Codeable

Jan 2022 - Jan 2025 (3 years)

Served as a Certified WordPress Expert freelancer, completing 5 backend-heavy client projects and maintaining a 4.8-star rating. Provided plugin customization, speed optimization, and bug fixing while adhering to Codeable code-quality and communication standards.

Plugin Customization Performance Optimization Client Communication

Full Stack Developer

Universal Designovation Lab

Jan 2015 - Jan 2023 (8 years)

Owned end-to-end delivery of client web projects independently, handling domain registration, hosting setup, server configuration, development, and ongoing maintenance. Built and maintained 35+ WordPress websites and 2 custom PHP websites, including analytics and tracking setup with Google Analytics, Google Tag Manager, and Facebook Pixel/ad tracking integration.

WordPress Development PHP Development Configuration Domain & Hosting Setup Google Analytics Google Tag Manager Facebook Pixel

.NET Developer

Websmith Solution

Jan 2014 - Jan 2015 (1 year)

Updated client-facing ASP.NET application APIs and managed databases to support ongoing web functionality. Built a Windows Phone app displaying real-time MCX commodity price changes by learning mobile development independently to deliver the project.

C Database Management MCX Commodity Feeds

Assistant Professor

Darshan Institute of Engineering & Technology

Jan 2012 - Jan 2013 (1 year)

Taught undergraduate courses including Operating Systems, Data Structures, Cloud Computing, Information Security, C#, and SQL practicals. Provided instruction and hands-on learning support for CS & IT students.

Operating System Data Structures Cloud Computing Information Security C++ Programming Academic Instruction Teaching Curriculum Delivery Teaching Curriculum Delivery