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Anjali Pandey

@anjalipandey2

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Creative Strategist at The SAS Creative Co scaling Meta ad campaigns for D2C brands

India

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At The SAS Creative Co, I lead Meta Ads strategy and execution for D2C brands, developing performance-driven campaigns and creative testing frameworks to find scalable winners.

At RevBull, I developed Meta direct-response creatives for US auto-insurance lead generation. I used live performance data to guide creative iterations and directed AI-generated creative production.

At Idea Clan, I led performance marketing across Meta, Newsbreak, Smartnews, and Search campaigns. I created landing pages, VSLs, and listicles, and built dashboards to support campaign decisions.

Earlier, I wrote SEO content at Top Office Business Pros and e-learning content at Zobble Solutions. At Desi Bae, I worked on full-funnel campaigns, audience analysis, and post-click experiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Creative Strategist | Media Buyer

Current

The SAS Creative Co

Jan 2026 - Present (8 months)

Led end-to-end Meta Ads strategy and execution for D2C brands, focusing on performance-driven growth. Managed and optimized paid media campaigns, scaling winning ads through structured budget increases and audience expansion strategies.

Meta Ads Creative Strategy Media Buying Performance Marketing Campaign Optimization Creative Testing Data Analysis CPA ROAS CTR

Creative Strategist | Media Buying

RevBull

Jun 2026 - Aug 2026 (2 months)

Developed Meta direct-response creatives for US auto-insurance lead generation. Analyzed Hook Rate, Hold Rate, CTR, CPC, CVR, Cost per Purchase, EPC and ROAS to guide creative iterations.

Meta Ads Direct Response Creative Strategy Media Buying UGC Script Writing Data Analysis ROAS CVR CPC

Creative Strategist

Idea Clan

Jul 2022 - Jan 2026 (3 years 6 months)

Led end-to-end performance marketing strategy and execution across Meta, Newsbreak, Smartnews, and Search campaigns. Developed and implemented data-driven campaign strategies based on traffic source, audience intent, and funnel stage.

Performance Marketing Meta Ads Newsbreak Smartnews Search Campaigns Landing Pages VSL Listicle Writing Creative Testing Data Analysis CTR CPL ROAS Conversion Rate Dashboarding Mentorship

Content Writer

Top Office Business Pros

Nov 2021 - Jun 2022 (7 months)

Created SEO website content including blogs and service pages. Created social media copies for four business pages on Instagram and Facebook, and managed monthly content calendars.

SEO Content Writing Social Media Instagram Facebook Content Calendar

Content Writer

Zobble Solutions

Nov 2020 - Nov 2021 (1 year)

Created e-learning course content, descriptions, assessments, and summaries. Edited audio scripts and took accountability for final drafts, collaborating with operations and tech teams.

Content Writing E Learning Script Writing Storyboarding Collaboration

Digital Marketer

Desi Bae

Jun 2018 - Aug 2020 (2 years 2 months)

Identified and scaled winning products and offers based on performance trends and consumer demand. Structured and optimized full-funnel campaign flows including prospecting, retargeting, and retention stages.