Anjali Chaurasia

I am a Content Marketing Manager specialized in content strategy, SEO, editorial planning, and multi-channel campaign execution for B2B SaaS, AI, and fintech startups. I blend customer insights with storytelling to drive engagement, lead generation, and brand authority.

At Scanta, I developed content strategies aligned with product positioning that increased brand awareness by 30% and launched a four-part thought leadership campaign that boosted social engagement by 30% in three months. I create diverse content assets—blogs, sales brochures, one-pagers, and decks—that supported campaigns and improved lead conversion by 25%.

Previously at Tide Business India and TTEC, I conducted user research and audience segmentation to tailor messaging (reducing support tickets by 35%), implemented SEO best practices to lift engagement and retention, and ran A/B tests that increased CTR across email and landing pages by 25%.

I lead product marketing projects (personas, GTM, messaging), co-managed community and content hubs with strong audience growth, and publish thought leadership across LinkedIn and Substack, achieving 100K+ views. I bring cross-functional collaboration, analytics-driven iteration, and clear storytelling to scale growth.