Open to opportunities

Anita Wahl

@anitawahl

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Results-driven Senior Product Manager with expertise in SaaS innovation.

Austria

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What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

As a Senior Product Manager with over 9 years of experience in SaaS B2B companies, I have a proven track record of driving product strategy and executing roadmaps that enhance user experience and business outcomes. My role at Cropster GmbH has been pivotal, where I led products generating over 90% of the company's revenue with a customer churn rate below 0.5%. I thrive in cross-functional environments, collaborating with diverse teams to implement go-to-market strategies that drive revenue growth.

My expertise lies in data-driven decision-making and stakeholder collaboration, which I leverage to deliver high-impact solutions. I have successfully piloted the introduction of an OKR program to optimize team collaboration and implemented tools like Google Analytics to gain insights into product usage. Mentoring my team members is a passion of mine, and I take pride in cultivating their potential, ensuring a low employee turnover and fostering a culture of continuous improvement.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

Cropster GmbH

Apr 2021 - Present (4 years 5 months)

Responsible for products generating over 90% of company revenue with a churn rate below 0.5%. Developed and executed product roadmaps for Roast and RI, balancing company goals, sales enablement, upsell opportunities, and technical debt reduction.

Product Roadmapping Stakeholder Management Customer Engagement Cross Functional Collaboration Customer Feedback Analysis Customer Empathy

Product Manager

GreatSoft

Jan 2016 - Present (9 years 8 months)

Maintained a consistent track record of reliability and innovation for the product, significantly improving its reputation and increasing the client base. Organized and prioritized projects and backlog items efficiently, ensuring timely addressing of changes in client needs or legislation impacting the product.

Product Management Backlog Management Quality Assurance SQL

Manager

Marx Gore Chartered Accountants

Jul 2013 - Present (12 years 2 months)

Demonstrated an in-depth understanding of company law compliance and industry-specific software. Assisted in the transition of the firm to GreatSoft's cloud-based practice management software after convincing management to adopt it.

Practice Management Software Client Management Social Media Management Customer Service Analytical Thinking

Chartered Secretary

Interpublic Limited

Oct 2004 - Present (20 years 11 months)

Applied advanced knowledge of company law compliance and corporate governance to support all UK group companies. Coordinated group reorganizations across the EMEA region by liaising with contacts and attorneys in respective countries.

Corporate Governance Data Protection Trustee Secretary Stakeholder Management Analytical Thinking

Education

Degrees, certifications, and relevant coursework

Chartered Governance Institute (CIS), Varsity College

Diploma, Corporate Governance

Grade: NQF 8 (equivalent to a Bachelor's Degree)

Activities and societies: Studied a wide range of subjects including Information Technology (I and II), Corporate Business Administration, Management, Human Resource Management, Business Communication, Company Law & Close Corporations, Commercial Law, Taxation, Marketing, Economics, Cost & Management Accounting, Financial Accounting (I, II and III), and Statistics.

Completed a comprehensive diploma course equivalent to a Bachelor's Degree (NQF 8). The curriculum covered a wide range of subjects including Information Technology, Corporate Business Administration, Management, Human Resource Management, and Business Communication. Also studied Company Law & Close Corporations, Commercial Law, Taxation, Marketing, Economics, Cost & Management Accounting, Financi