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Anita Lam

@anitalam

I lead end-to-end digital product design for enterprise and consumer experiences.

I'm currently building applications for Halliburton’s energy operations products, spanning planning, real-time monitoring, and equipment control.

I partner with product owners and designers to distill requirements, align decisions, prototype workflows, evolve design systems, and use AI to accelerate exploration and documentation.

Previously at frog and Fjord, I led multidisciplinary teams delivering B2B and B2C mobile and web experiences for clients including Morgan Stanley, Ascension Health, National Vision Insurance, and major U.S. telecommunications and energy companies.

I bridge business vision and design execution through stakeholder workshops, service design, user research, storytelling, and hands-on craft while mentoring designers and strengthening team culture.

Experience

Work history, roles, and key accomplishments

Current

Design Lead, Production Enhancement

Current

Halliburton

Jul 2025 - Present (1 year 3 months)

Building applications across a family of energy operational products — from planning and real-time monitoring to equipment control.

As a design lead, I serve as a strategic partner — distilling requirements, aligning decisions, and raising the bar on craft through close partnership with product owners and designers. As an individual contributor, I design and prototype workflows, leverage existing

Design Leadership Product Management Design Systems Stakeholder Management Workshop Facilitation

Design Director

frog

Jul 2023 - Jul 2025 (2 years)

Led multidisciplinary teams to research, concept, design, and deliver holistic digital product solutions, including B2B and B2C mobile and web experiences.

Drove clarity, vision, and outcomes by building narrative, planning and facilitating workshops for stakeholders alignment.

Sheparded educational and team-building activities to strength craft and culture for the Austin studio, in a hybrid-set

Design Leadership Product Management Experience Design Stakeholder Management Workshop Facilitation

Associate Design Director

frog

Oct 2020 - Jun 2023 (2 years 8 months)

Worked as Associate Design Director at frog.

Design Lead

Fjord, Part of Accenture Song

Mar 2017 - Oct 2020 (3 years 7 months)

Led designers to deliver digital design solutions across iOS, Android and responsive web as a lead individual contributor.

Led service design work from user research, synthesis, workshop planning and facilitation, to concepts and solutions.

Mentored direct reports in their daily challenges and career growth.

Clients: Morgan Stanley, Baylor Scott & White Health, Halliburton, Ascension Health, He

Design Leadership Visual Design UX Design Workshop Facilitation Design Systems

Art Director

Mutual Mobile

Apr 2016 - Mar 2017 (11 months)

Led design for iOS, Android and responsive web experiences. Collaborated closely with design researchers, UX designers, developers, and QA engineers to build and bring products to market.

Advanced from Production Artist to Art Director in 3 years.

Clients: Under Armour, Atlassian, Sleep Number, Humana

Senior Visual Designer

Mutual Mobile

Aug 2015 - Mar 2016 (7 months)

Worked as Senior Visual Designer at Mutual Mobile.

Visual Designer

Mutual Mobile

Nov 2013 - Jul 2015 (1 year 8 months)

Worked as Visual Designer at Mutual Mobile.

Production Artist

Mutual Mobile

Oct 2012 - Oct 2013 (1 year)

Worked as Production Artist at Mutual Mobile.

Graduate Teaching Assistant

Texas State University

Aug 2010 - May 2012 (1 year 9 months)

Independently taught over 120 students across 6 individual sections, with a focus on typography.
Courses: Typography I, Corporate Identity & Packaging.

Graphic Designer

Frank & Victor Design

Jun 2010 - Aug 2010 (2 months)

Designed identity systems including logo, brochure, billboards, and wall panels.

Abbreviated Clients:
Blanton Museum of Art, American College Campus, Starplus Health Program, Bodhi Body, GivShop, Girl Scouts, and Nulo Pets.