Looking for a job

Anishma S

@anishmas

Message

I build SEO-led content, campaigns, and digital experiences that drive measurable business growth.

India

Message

What I'm looking for

I'm looking to build user-focused content strategies, SEO programs, and digital campaigns that improve visibility, engagement, and business growth.

I've created SEO-led content, ad copy, webpages, email campaigns, and performance reports for Mobius Knowledge Services, LexiConn, Grey Feathers, and Ruah Tech Solutions. My work spans SaaS, healthcare, finance, food and beverage, apparel, and technology.

I've supported projects for State Bank of India, Amazon, Tata Consultancy Services, AECC, and Signifikant, while using GA4, Search Console, keyword research, and user testing to improve visibility, engagement, and content decisions. I also manage social media and digital marketing activities for five freelance clients.

Experience

Work history, roles, and key accomplishments

Current

Project Manager (Freelance)

Current

Joe Wesley Samuel

Feb 2026 - Present (8 months)

Develop social media content strategies and content calendars tailored to each client's brand, audience, and marketing objectives. Manage digital marketing and social media activities for 5 clients, overseeing content planning, creative execution, campaigns, analytics, and reporting.

Social Media Strategy Content Calendar Digital Marketing Analytics Reporting Canva Google Business Profile Google Analytics 4 Meta Ads

Senior Content Marketer

Mobius Knowledge Services

Mar 2025 - Jan 2026 (10 months)

Produced targeted ad copy that improved lead quality and strengthened top-funnel conversions. Built and revised webpages using keyword intent, query mapping, and Google Search Console insights, resulting in improved SERP positions for priority pages.

Ad Copy Keyword Research Google Search Console Google Analytics 4 SEO Content Strategy Email Marketing Cold Emailing Case Studies Newsletters

Content Associate

LexiConn

Mar 2024 - Mar 2025 (1 year)

Authored blogs across a wide range of industries, adapting tone and style to connect with diverse audiences. Created website content that communicated brand messaging clearly and effectively.

Blog Writing Website Content Script Writing Email Marketing Whitepapers Proofreading Graphic Design Newsletters Infographics

Content Marketing Expert

Grey Feathers

Oct 2023 - Mar 2024 (5 months)

Developed blog articles and social media posts that promoted brand awareness and product knowledge. Produced visually appealing designs that enhanced online presence and attracted a wider audience.

Blog Writing Social Media Graphic Design Email Marketing SEO Team Management Content Strategy

Senior Content Writer

Ruah Tech Solutions

Jan 2022 - Oct 2023 (1 year 9 months)

Led user testing interviews and conducted market research to enhance the user experience of I'm Safe, a women's safety app, and inform feature decisions. Applied design thinking principles to create intuitive interface designs, boosting user engagement and satisfaction.

User Testing Market Research UX Design Design Thinking Content Strategy Social Media SEO Blog Writing