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Anibal Martinez

@anibalmartinez

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Web Data Analyst at Astound Digital who implemented GA4 and GTM tracking for Skechers and other eCommerce brands.

Colombia

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What I'm looking for

I’m seeking a junior role focused on reliable digital measurement, analysis, and actionable business insights.

At Astound Digital, I led tagging strategy and implementation for eCommerce clients including Skechers, dsquared2, Rag & Bone, and Sally Beauty.

I implemented GA4 and Google Tag Manager tracking, including data layers, event tracking, QA testing, and technical documentation, to support reliable data collection across client websites.

I also configured GA4 exports to BigQuery, enabling integrated analysis and reporting. At Kalungi, I analyzed HubSpot CRM and paid media data and reported SaaS metrics including MRR, churn rate, and CAC:LTV.

My MSc at the University of Huelva focused on programming, machine learning, optimization, predictive modeling, econometrics, and digital marketing analytics. I’m seeking a junior role focused on reliable digital measurement, analysis, and actionable business insights.

Experience

Work history, roles, and key accomplishments

Master's Candidate - Applied Data Analytics & Computing

University of Huelva

Jan 2024 - Jan 2026 (2 years)

Full-time postgraduate study focused on programming, machine learning, optimization, predictive modeling, econometrics, and digital marketing analytics. Strengthened Python-based analytical and statistical modeling skills while maintaining a business and economics perspective.

Python Machine Learning Optimization predictive modeling Econometrics Digital Marketing Analytics

B2B SaaS Metrics Analyst

Kalungi

Jan 2023 - Jan 2024 (1 year)

Managed and analyzed contact, lead-qualification, and deal-progression data in HubSpot CRM, maintaining an accurate sales pipeline. Extracted and analyzed paid media performance metrics from Google Ads and LinkedIn Ads, and calculated core B2B SaaS KPIs including churn rate, MRR, and CAC:LTV ratio.

HubSpot Google Ads LinkedIn Ads CRM Data Analysis KPI Reporting Dashboard Design

Data Analyst

Astound Digital

Jan 2022 - Jan 2023 (1 year)

Led tagging strategy and implementation engagements for enterprise eCommerce clients including Skechers, dsquared2, Rag & Bone, and Sally Beauty, applying Google Tag Manager best practices. Implemented data layer setup, event tracking, QA testing, and technical documentation, and configured GA4 export to BigQuery for integrated analysis.

Google Tag Manager GA4 BigQuery Datalayer Event Tracking QA Testing Technical Documentation

Education

Degrees, certifications, and relevant coursework

University of Huelva

MSc, Economics, Finance, and Computing

2024 -

Full-time MSc in Economics, Finance, and Computing, focusing on programming, machine learning, optimization, predictive modeling, econometrics, and digital marketing analytics.