Angela Dayton
@angeladayton
I manage social communities, consumer insights, and brand engagement across major consumer brands.
What I'm looking for
Social Media Community Manager and Graphic Design based in Wisconsin.
Experience
Work history, roles, and key accomplishments
- Using Sprinklr, Salesforce, and Bazaarvoice, monitor multiple social media platforms including Facebook, Instagram, and YouTube for five adult feminine care brands.
- Managed data analysis and reporting through Sprinklr and Bazaarvoice to report to stakeholders.
- Replied to consumer's inquires on social media platforms
- Wrote copy for brand responses to consumers, influences, and campaigns
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- Weekly and monthly reporting of analytics for both social media and reviews from multiple sources including Amazon and brand websites.
- Analyzing data with Sprinklr, Bazaarvoice, Salesforce and Reviewbox tools.
- Responding to questions from brand managers and compiling Voice of the Consumer insights with custom-made presentations.
- Reporting recommendations on where improvements are needed.
Board of Directors - Marketing Director
Nov 2020 - Dec 2023 (3 years 1 month)
- Responsible for social and marketing management, and website updates.
- Designed all print media and ads for this growing non-profit that serves multiple myeloma patients in Wisconsin.
- Managed content creation for Miles for Myeloma.
- Event planner for the annual Miles for Myeloma event.
- Monitor and engage consumers on social media platforms in North America, including on Facebook, Twitter, Instagram, YouTube, and LinkedIn for over 30 brands.
- Collaborate with brand marketing and engagement under the client’s brand umbrella and promotional events.
- Email and phone certified for “best in class” customer experience for a client that is a FDA Regulated CPG Fortune 100 Company.
- Schedule appointments for patients
- Answer phones on multi-line systems
- Greet and check patients in, and update insurance and data records using Epic software.
- This private practice had eight doctors at three locations.
- Kept the master doctor's schedule book updated and correct in the Epic system.
Started the Facebook page for The Evening News that is still being used today. I grew the page to over 4,500 followers with photos, story links, video, and updates for the Eastern Upper Peninsula. One of the most popular was a gallery of photos showing how Sault Ste. Marie was dealing with a large early season snow storm on November 13, 2014.
Lifestyle Editor / Social Media Manager The Evening News
Jun 2007 - Oct 2015 (8 years 4 months)
- Lifestyle Editor, Photographer, and Social Media Manager at The Sault News (formerly The Evening News.) This daily newspaper for the Eastern Upper Peninsula in Sault Ste. Marie, Michigan.
- Designed page layouts and content for the daily newspaper and magazine inserts.
- Started the Facebook page for The Evening News that is still being used today. Grew the page to over 4,500 followers with pho
Graphic designer for newspaper and print shop.
Action Shopper graphic designer
Education
Degrees, certifications, and relevant coursework
University of Wisconsin-Whitewater
Bachelor of Business Administration - BBA, Marketing Digital Marketing & AI
2024 - 2027
Senior- majoring in Digital Marketing & AI with a focus on analytics and market research.
University of Wisconsin-Whitewater
Bachelor of Business Administration, Digital Marketing & AI
2024 - 2027
Senior majoring in Digital Marketing & AI with a focus on analytics and market research.
Northern Michigan University
Associate's degree, Graphic Communications
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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