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Angela Dayton

@angeladayton

I manage social communities, consumer insights, and brand engagement across major consumer brands.

United States
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What I'm looking for

I'm looking to apply my social community management, consumer-insight reporting, content, and graphic design experience to strengthen brand engagement and improve customer experiences.

Social Media Community Manager and Graphic Design based in Wisconsin.

Experience

Work history, roles, and key accomplishments

Kimberly-Clark logoKI
Current

Community Manager

May 2024 - Present (2 years 4 months)

- Using Sprinklr, Salesforce, and Bazaarvoice, monitor multiple social media platforms including Facebook, Instagram, and YouTube for five adult feminine care brands.
- Managed data analysis and reporting through Sprinklr and Bazaarvoice to report to stakeholders.
- Replied to consumer's inquires on social media platforms
- Wrote copy for brand responses to consumers, influences, and campaigns
-

Kimberly-Clark logoKI

Sr Community Manager Optimization Lead

Jun 2022 - May 2024 (1 year 11 months)

- Weekly and monthly reporting of analytics for both social media and reviews from multiple sources including Amazon and brand websites.
- Analyzing data with Sprinklr, Bazaarvoice, Salesforce and Reviewbox tools.
- Responding to questions from brand managers and compiling Voice of the Consumer insights with custom-made presentations.
- Reporting recommendations on where improvements are needed.

MISSION MYELOMA INC -PREVIOUSLY MILES FOR MYELOMA-FOX VALLEY INC logoMI

Board of Directors - Marketing Director

Nov 2020 - Dec 2023 (3 years 1 month)

- Responsible for social and marketing management, and website updates.
- Designed all print media and ads for this growing non-profit that serves multiple myeloma patients in Wisconsin.
- Managed content creation for Miles for Myeloma.
- Event planner for the annual Miles for Myeloma event.

Alta Resources logoAR

Social Media Specialist

Jul 2018 - Jul 2021 (3 years)

- Monitor and engage consumers on social media platforms in North America, including on Facebook, Twitter, Instagram, YouTube, and LinkedIn for over 30 brands.
- Collaborate with brand marketing and engagement under the client’s brand umbrella and promotional events.
- Email and phone certified for “best in class” customer experience for a client that is a FDA Regulated CPG Fortune 100 Company.

Women's Health Specialists, SC logoWS

Patient Services Coordinator

Mar 2017 - Jul 2018 (1 year 4 months)

- Schedule appointments for patients
- Answer phones on multi-line systems
- Greet and check patients in, and update insurance and data records using Epic software.
- This private practice had eight doctors at three locations.
- Kept the master doctor's schedule book updated and correct in the Epic system.

GateHouse Media logoGM

Social Media Manager at The Evening News

Jan 2011 - Oct 2015 (4 years 9 months)

Started the Facebook page for The Evening News that is still being used today. I grew the page to over 4,500 followers with photos, story links, video, and updates for the Eastern Upper Peninsula. One of the most popular was a gallery of photos showing how Sault Ste. Marie was dealing with a large early season snow storm on November 13, 2014.

GateHouse Media logoGM

Lifestyle Editor / Social Media Manager The Evening News

Jun 2007 - Oct 2015 (8 years 4 months)

- Lifestyle Editor, Photographer, and Social Media Manager at The Sault News (formerly The Evening News.) This daily newspaper for the Eastern Upper Peninsula in Sault Ste. Marie, Michigan.
- Designed page layouts and content for the daily newspaper and magazine inserts.
- Started the Facebook page for The Evening News that is still being used today. Grew the page to over 4,500 followers with pho

Education

Degrees, certifications, and relevant coursework

UW

University of Wisconsin-Whitewater

Bachelor of Business Administration - BBA, Marketing Digital Marketing & AI

2024 - 2027

Senior- majoring in Digital Marketing & AI with a focus on analytics and market research.

University of Wisconsin-Whitewater logoUW

University of Wisconsin-Whitewater

Bachelor of Business Administration, Digital Marketing & AI

2024 - 2027

Senior majoring in Digital Marketing & AI with a focus on analytics and market research.

NU

Northern Michigan University

Associate's degree, Graphic Communications

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