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Anelia Kupenova

@aneliakupenova

Chief People Officer at Ancient Remedies who scaled the team from 60 to 100 and cut time to hire by 60%.

At Ancient Remedies, I partnered with the founder and CEO to grow the team from 60 to 100 employees in six months, building a lean, AI-first People function. I implemented BambooHR and used AI in recruitment, reducing time to hire by 60%.

At Amusnet, I scaled the organization from 350 to 950+ employees in 3.5 years and built a recruitment engine delivering 220+ annual hires. I built and led a 25-person HR department, redesigned the global HR operating model, and led the implementation of SAP SuccessFactors.

At DraftKings, I created the HR roadmap for the Bulgarian hub and partnered with senior leaders through organizational change. At SBTech, I served as the principal HR partner for B2C Operations, led executive and critical technical hiring, and implemented HiBob.

Experience

Work history, roles, and key accomplishments

Chief People Officer

Ancient Remedies

Apr 2026 - Oct 2026 (6 months)

Partnered with the founder and CEO of a US DTC wellness and e-commerce startup to scale from 60 to 100 employees in six months, building a lean, AI-first People function. Implemented BambooHR as HCM and ATS, reducing time to hire by 60%.

AI BambooHR HCM ATS Employer Of Record HR Process Automation Workforce Modeling Performance Management Dashboarding HR KPIs

Chief People Officer

Amusnet

Aug 2022 - Apr 2026 (3 years 8 months)

Scaled headcount from 350 to 950+ in 3.5 years and built a recruitment engine delivering 220+ annual hires with an 85% target achievement rate. Built and led a 25-person HR department with nine direct reports across multiple HR functions.

Organizational Scaling Recruitment Talent Acquisition HR Operations HR Business Partnership Learning and Development Employer Branding SAP SuccessFactors HCM Implementation Leadership Development Succession Planning Employer Of Record

Senior Manager, HR Business Partnership

DraftKings

Apr 2020 - Aug 2022 (2 years 4 months)

Created the HR roadmap for the Bulgarian hub and aligned local operations with US corporate priorities during 100% organizational change. Coached senior leaders through rapid change and led retention, wellness, talent, and employee-relations practices.

HR Business Partnership Employee Relations Retention Wellness Talent Management Coaching Organizational Change HCM

Senior HR Business Partner and B2C Operations HR Lead

SBTech

Jan 2014 - Aug 2020 (6 years 7 months)

Served as the principal HR partner for B2C Operations, aligning people plans with business goals and Bulgaria labor requirements. Led executive and critical technical hiring, created succession plans, and managed appraisal cycles, salary reviews, and bonus structures.