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André FiuzaAF
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André Fiuza

@andrfiuza

CRO Specialist at Nuvemshop who increased landing page conversion by 136%.

Brazil
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At Nuvemshop, I scaled landing page production, increasing lead generation by 46%, and revitalized an acquisition landing page that increased its conversion rate by 136%. I use GA4 and Google Tag Manager to analyze performance and identify optimization opportunities.

Previously, I worked across SEO and CRO at iFood, Neon, and Escale. My work included technical audits, organic acquisition strategies, and conversion experiments, contributing to improvements in website errors, performance, visitors, and lead generation.

Experience

Work history, roles, and key accomplishments

Neon logoNE

Senior SEO Analyst

Sep 2021 - Dec 2022 (1 year 3 months)

Restructured keyword research strategy, contributing to a 20% increase in website visitors, and implemented off-page SEO strategy, increasing domain authority from 41 to 56. Conducted technical audit that reduced LCP from 30 seconds to 2.1 seconds and developed CRO initiatives that increased product page conversion rates by 40%.

Education

Degrees, certifications, and relevant coursework

ES

ESAMC Santos

2011 - 2014

Attended ESAMC Santos from 2011 to 2014.

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