At Nuvemshop, I scaled landing page production, increasing lead generation by 46%, and revitalized an acquisition landing page that increased its conversion rate by 136%. I use GA4 and Google Tag Manager to analyze performance and identify optimization opportunities.
Previously, I worked across SEO and CRO at iFood, Neon, and Escale. My work included technical audits, organic acquisition strategies, and conversion experiments, contributing to improvements in website errors, performance, visitors, and lead generation.

