Andrew Fraser
@andrewfraser
Product & CRO Manager with 5 years of experience driving product strategy.
What I'm looking for
As a Product & CRO Manager with five years of experience, I have a proven track record of driving product strategy and optimizing user experiences to maximize revenue. My expertise lies in managing the end-to-end product lifecycle, from ideation and design to successful launch, ensuring alignment with user needs and business goals. I am skilled in leveraging data-driven insights to inform decisions and implement continuous improvements that drive growth.
Currently, I lead product strategy and conversion optimization at Three Ships UK, where I manage all stages of new product development for various media partner sites. My role involves close collaboration with engineering teams to ensure scalable solutions and technical feasibility of new features, while utilizing Agile and Lean methodologies to optimize delivery. I am passionate about conducting full-funnel site performance analyses and launching A/B tests to identify optimization opportunities, ensuring that all success criteria are met before product launches.
Experience
Work history, roles, and key accomplishments
Product & CRO Manager
Three Ships UK
Jan 2023 - Present (2 years 5 months)
As Product & CRO Manager, I lead product strategy and conversion optimization across a portfolio of media partner sites. I manage all stages of new product development, ensuring alignment with user needs and business goals while leveraging data-driven insights to inform decisions.
Education
Degrees, certifications, and relevant coursework
University of Southampton
Bachelor of Science, Digital Marketing
2018 - 2022
Consulted with external clients across diverse industries to optimise conversion funnels, driving measurable improvements. Responsibilities included developing product roadmaps, recommending and implementing A/B testing strategies, conducting advertiser account analysis, and performing Google Analytics audits.
Chadwell Heath Academy
A-levels, General Studies
Achieved A* in Economics, A in Mathematics, A in Further Mathematics, and A in History (AS).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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