Andrew Fraser

As a Product & CRO Manager with five years of experience, I have a proven track record of driving product strategy and optimizing user experiences to maximize revenue. My expertise lies in managing the end-to-end product lifecycle, from ideation and design to successful launch, ensuring alignment with user needs and business goals. I am skilled in leveraging data-driven insights to inform decisions and implement continuous improvements that drive growth.

Currently, I lead product strategy and conversion optimization at Three Ships UK, where I manage all stages of new product development for various media partner sites. My role involves close collaboration with engineering teams to ensure scalable solutions and technical feasibility of new features, while utilizing Agile and Lean methodologies to optimize delivery. I am passionate about conducting full-funnel site performance analyses and launching A/B tests to identify optimization opportunities, ensuring that all success criteria are met before product launches.