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Andrew FerdinandsAF
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Andrew Ferdinands

@andrewferdinands

I build AI automation and media systems that reduce manual work and grow audiences.

Australia
Message

What I'm looking for

I'm looking to build practical AI automation and creative media systems that replace manual work, improve quality, and produce measurable audience or business outcomes.

I built an AI content engine at ferdi.photography that drove 1,000,000+ Instagram impressions in June 2026 and supports a 40,000+ follower audience.

My automation practice turns talking-head recordings into whiteboard-visualised long-form videos, shorts, carousels, and publishing workflows. I reduced manual content work by about 90%, reclaimed roughly 80 hours a month, and cut carousel production from six hours to 30 minutes per post.

I’ve replaced paid CRM, auto-editing, photo-sorting, and auto-cropping tools with in-house systems, eliminating $5,000+ a year in subscriptions. I also orchestrate 30+ asynchronous AI agents for research, scoring, QA, and production, using evaluation loops and fail-closed checks.

Before AI automation, I spent 16+ years behind the camera and built a photography business delivering 3,000+ events, around 4.5M photos, and leading a 20–30 person team. I bring practical creative direction, production experience, and a focus on systems that do real work.

Experience

Work history, roles, and key accomplishments

Ferdi Photography logoFP
Current

Founder & Automation Engineer / Creative Technologist

Ferdi Photography

Nov 2025 - Present (10 months)

Founded and leads an AI automation and creative technology practice, building AI pipelines that reduce manual work by ~90% and drive significant audience growth. Orchestrates 30+ parallel AI agents and develops in-house tools to replace paid subscriptions.

Education

Degrees, certifications, and relevant coursework

NC

Nazareth College

Victorian Certificate of Education, General Studies

Activities and societies: Vice School Captain, Sport House Captain

Completed the Victorian Certificate of Education and received the 2013 Nazarene of the Year Award, the college's most prestigious award.

Holmesglen Institute logoHI

Holmesglen Institute

Certificate III in Multimedia, Multimedia

Completed a Certificate III in Multimedia, graduating top of the class.

Tech stack

Software and tools used professionally

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